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What you'll learn?
- Foundational Understanding of SEO: Grasp the core concepts of SEO, including how search engines work, the importance of keywords, and the basics of on-page and off-page optimization.
- Keyword Research Skills: Learn to conduct effective keyword research to find terms that can drive targeted traffic to your site.
- Content Optimization Techniques: Gain the ability to optimize website content to improve visibility and ranking on search engine results pages (SERPs).
- Basic Technical SEO Knowledge: Understand essential technical SEO elements like site structure, mobile optimization, and site speed that affect a site's ranking.
- Link Building Strategies: Discover ethical link-building practices that enhance a site's authority and rankings.
- SEO Tools Proficiency: Become proficient in using various SEO tools for keyword research, competitor analysis, tracking rankings, and more.
- Analytical Skills: Learn to use analytics to measure SEO performance, interpret data, and make informed decisions to improve strategies.
Course Overview
Welcome to "Basic SEO: A Beginner's Guide," an immersive course designed to introduce you to the essential concepts and practices of Search Engine Optimization (SEO). Whether you're a budding blogger, a small business owner, or a marketer looking to enhance your online presence, this course provides the foundational knowledge you need to start optimizing your website for search engines.
Under the expert guidance of Yoann Bierling, a seasoned professional with extensive experience in data, technology, and business, you'll embark on a comprehensive learning journey. From understanding the pivotal role of SEO in today's digital landscape to mastering keyword research, on-page optimization, and beyond, this course covers all the bases.
You'll learn how to:
- Navigate the essentials of SEO and understand its significance in achieving online visibility.
- Conduct effective keyword research to find terms that will drive targeted traffic to your site.
- Optimize your web pages for search engines, enhancing your site's ranking and user experience.
- Utilize essential SEO tools to analyze your website's performance and identify opportunities for improvement.
- Understand the principles of information architecture and content marketing in the context of SEO.
- Conduct technical SEO audits to uncover and rectify issues that could be hindering your site's performance.
By the end of this course, you'll have gained the skills and knowledge to implement effective SEO strategies, driving more organic traffic to your website and improving your overall online presence. Whether you're looking to grow your business or build your personal brand, "Optimizing Your Digital Footprint: A Journey Through SEO Fundamentals" is your first step towards achieving your online goals. Join us and start your journey to becoming an SEO-savvy professional today!
Pre-requisites
- Internet Access: Stable internet connection to access course materials and perform research.
- Computer: Access to a computer or a smart device to watch course videos, participate in discussions, and practice SEO techniques.
- Web Browser: Updated web browser to access SEO tools and resources online.
- Basic Computer Skills: Familiarity with using the internet, web browsers, and basic word processing software.
- Curiosity and Willingness to Learn: SEO is a dynamic field. An open mindset and readiness to learn new concepts and techniques are crucial.
Target Audience
- Beginners to Digital Marketing: Individuals with little to no experience in digital marketing who wish to gain a foundational understanding of SEO.
- Small Business Owners & Entrepreneurs: Who want to improve their website's visibility and attract more organic traffic without necessarily having a technical background.
- Content Creators & Bloggers: Seeking to optimize their content for search engines to increase reach and engagement.
- Marketing Professionals: Looking to expand their skill set by adding SEO to their repertoire.
Curriculum 16 Lectures 00:55:21
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Section 1 : The Essentials of SEO: Understanding Its Impact
- Lecture 2 :
- SEO Fundamentals: The Backbone of Digital Visibility
- Lecture 3 :
- Test Your SEO Basics
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Section 2 : Mastering Keywords: Research and Application
- Lecture 1 :
- Keywords Decoded: Research Strategies and Usage
- Lecture 2 :
- Keywords Mastery Check
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Section 3 : Navigating SEO Tools: Your Digital Toolkit
- Lecture 1 :
- Leveraging SEO Tools for Success
- Lecture 2 :
- SEO Tools Proficiency Quiz
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Section 4 : On-Page Optimization: Crafting Perfect Pages
- Lecture 1 :
- The Art of Page Optimization
- Lecture 2 :
- On-Page SEO Skills Test
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Section 5 : Architecting Information and Marketing Content
- Lecture 1 :
- Building Blocks of Information Architecture & Content Strategy
- Lecture 2 :
- Content Strategy & Information Architecture Quiz
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Section 6 : Technical SEO: Audits and Insights
- Lecture 1 :
- Technical SEO Unveiled: Auditing for Excellence
- Lecture 2 :
- Technical SEO Evaluation
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Section 7 : Wrapping Up: Beyond Basic SEO
- Lecture 1 :
- The SEO Journey Continues
- Lecture 2 :
- Final Insights: Elevating Your SEO Game
- Lecture 3 :
- The Ultimate SEO Mastery Test
Our learners work at
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Instructor
2974 Course Views
4 Courses
Yoann supports businesses facilitating and succeeding in their international projects
He has supported several supply chain and financial international business optimization programs in Web and
SAP on various positions from data analyst to project management, working with different streams
Yoann speaks fluently English and French; he can converse in Russian, Polish and Spanish
He has been a digital nomad for many years, and is interested in upholding international projects
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