Working in the marketing industry for 14 years and specializing in brand strategy building for the last 4 years, I always emphasize the importance of changing our mindset and thinking beyond just making revenues for my clients.
So, instead of feeling stressed about marketing and promoting your goods and services right before launch, you should focus on creating;
- Brand values and clear purposes that will bring change,
- Brand stories that are worth listening to,
- Brand characters that resonate with our target audience,
and our voice & tone of communication, before posting a single social media content.
This was the mindset when I founded Nile Brand Design and Academy;
I wanted to be helpful to solopreneurs who struggle with their marketing and branding goals, by providing them with affordable, practical tools, templates, and video courses.