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Browse CoursesA trademark is a legally protected symbol, name, or logo that distinguishes and identifies goods or services of a particular business. It provides exclusive rights to the owner, preventing unauthorized use by others and promoting brand recognition.
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A trademark is a distinctive symbol, logo, word, phrase, or combination used to identify and distinguish the goods or services of a particular source from those of others. Trademarks play a crucial role in branding and protecting the intellectual property of businesses.
Trademarks serve as a form of intellectual property protection by preventing unauthorized use of distinctive marks associated with a particular business. They help build brand recognition, trust, and loyalty among consumers, and they provide legal recourse against infringement.
Trademark registration involves filing an application with the relevant intellectual property office in the jurisdiction where protection is sought. The application typically includes a description of the mark, the goods or services it represents, and evidence of its distinctiveness.
Trademarks can be categorized into various types, including word marks (text-only), design marks (logos or symbols), sound marks (distinctive sounds), and even non-traditional marks like colors or product packaging. The choice depends on the nature of the brand and its distinctive elements.
Trademark infringement occurs when a third party uses a mark that is identical or similar to a registered trademark in a way that is likely to cause confusion among consumers. Infringement cases may involve legal actions to stop unauthorized use and seek damages for harm caused to the brand.