This plan includes
- Limitedfree coursesaccess
- Play & PauseCourse Videos
- VideoRecorded Lectures
- Learn onMobile/PC/Tablet
- Quizzes andReal Projects
- Lifetime CourseCertificate
- Email & ChatSupport
What you'll learn?
- Google ADs Fundamental
- Introduction to Google Ads
- Campaign Optimization & Management
- Deep Dive into Specific Campaign Types
- Additional Topics & Resources
- Google Ads case study
- Conversion set up
- Google Ads course
- Strategy to Run google Ads
Course Overview
course designed for digital marketers, business owners, and advertising professionals. Whether you're a beginner looking to launch your first campaign or an experienced marketer seeking to enhance your skills, this course will provide you with the knowledge and strategies needed to succeed in the ever-evolving landscape of online advertising.
Throughout this course, you will delve into the intricacies of Google Ads, gaining a deep understanding of its various components, tools, and best practices. From campaign setup and keyword research to ad creation, bidding strategies, and performance optimization, you'll learn how to leverage Google Ads to drive targeted traffic, maximize conversions, and achieve your business objectives.
Key topics covered in this course include:
-
Introduction to Google Ads:
- Understanding the fundamentals of Google Ads and its role in digital marketing.
- Exploring the different campaign types and advertising goals supported by Google Ads.
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Account Setup and Configuration:
- Step-by-step guidance on setting up your Google Ads account for success.
- Configuring account settings, billing options, and account structure for optimal performance.
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Keyword Research and Targeting:
- Mastering the art of keyword research to identify relevant search terms for your ads.
- Understanding keyword match types and targeting options to reach your desired audience effectively.
-
Ad Creation and Optimization:
- Crafting compelling ad copy that grabs attention and drives clicks.
- Implementing ad extensions, testing variations, and optimizing ad performance for better results.
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Bidding Strategies and Budget Management:
- Exploring different bidding strategies, including manual CPC, automated bidding, and target CPA.
- Setting and managing budgets effectively to maximize ROI and achieve campaign objectives.
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Campaign Performance Tracking and Analysis:
- Utilizing Google Analytics and conversion tracking to measure the success of your campaigns.
- Analyzing key metrics and performance indicators to identify opportunities for improvement.
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Advanced Tactics and Strategies:
- Leveraging advanced features such as remarketing, audience targeting, and ad scheduling to enhance campaign effectiveness.
- Exploring optimization techniques for specific campaign types, including search, display, and video ads.
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Compliance and Policy Guidelines:
- Understanding Google Ads policies and guidelines to ensure compliance and avoid account suspensions.
- Implementing best practices for creating ads that adhere to Google's advertising policies.
Pre-requisites
- Student must know how to operate computers
- Digital Marketing Basic
- Associated with online world and social Media
- Basic understanding of English Language
Target Audience
- Business owners & marketers
- Individuals with basic marketing knowledge
- Individuals with basic marketing knowledge
- Housewife doing soloprenuership
- Student's
- MBA
- Marketing Manager
- Sales
- Lead Generation executve
Curriculum 22 Lectures 03:28:13
Section 1 : Unpublished Section
- Lecture 2 :
- Google Fundamental 2
- Lecture 3 :
- Google Fundamental 3
- Lecture 4 :
- Google Ads setting
- Lecture 5 :
- Google Ads setting 2
Section 2 : Search Ads
- Lecture 1 :
- Search Ads basic
- Lecture 2 :
- Search Ads 2
- Lecture 3 :
- Search Ads 3
- Lecture 4 :
- Keyword research
Section 3 : Google Ads interfrace & Settings
- Lecture 1 :
- Google Ads Custome Setting
- Lecture 2 :
- Google Ads Assests
- Lecture 3 :
- Google Admin Console
- Lecture 4 :
- Google ADs ROAS
- Lecture 5 :
- Google ROAS
- Lecture 6 :
- Demand Generation Campaign
- Lecture 7 :
- Google ads Bidding types
- Lecture 8 :
- Google Ads QA
- Lecture 9 :
- Google Ads Quality Score & Reports
- Lecture 10 :
- Google Ads quality score 2
Section 4 : Google Ads QUIZ
- Lecture 1 :
- Google Ads campaign
Section 5 : Google Ads Assighnment
- Lecture 1 :
- Google Ads Assighnment
- Lecture 2 :
- Google Ads Assighnment 2
Our learners work at
Frequently Asked Questions
How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time.Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.Do i get any certificate for the courses?
Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.For how long can i access my course on the platform?
You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions.Is there any free trial?
Currently, we do not offer any free trial.Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?
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