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What you'll learn?

  • Google ADs Fundamental
  • Introduction to Google Ads
  • Campaign Optimization & Management
  • Deep Dive into Specific Campaign Types
  • Additional Topics & Resources
  • Google Ads case study
  • Conversion set up
  • Google Ads course
  • Strategy to Run google Ads

Course Overview

course designed for digital marketers, business owners, and advertising professionals. Whether you're a beginner looking to launch your first campaign or an experienced marketer seeking to enhance your skills, this course will provide you with the knowledge and strategies needed to succeed in the ever-evolving landscape of online advertising.

Throughout this course, you will delve into the intricacies of Google Ads, gaining a deep understanding of its various components, tools, and best practices. From campaign setup and keyword research to ad creation, bidding strategies, and performance optimization, you'll learn how to leverage Google Ads to drive targeted traffic, maximize conversions, and achieve your business objectives.

Key topics covered in this course include:

  1. Introduction to Google Ads:

    • Understanding the fundamentals of Google Ads and its role in digital marketing.
    • Exploring the different campaign types and advertising goals supported by Google Ads.

  2. Account Setup and Configuration:

    • Step-by-step guidance on setting up your Google Ads account for success.
    • Configuring account settings, billing options, and account structure for optimal performance.

  3. Keyword Research and Targeting:

    • Mastering the art of keyword research to identify relevant search terms for your ads.
    • Understanding keyword match types and targeting options to reach your desired audience effectively.

  4. Ad Creation and Optimization:

    • Crafting compelling ad copy that grabs attention and drives clicks.
    • Implementing ad extensions, testing variations, and optimizing ad performance for better results.

  5. Bidding Strategies and Budget Management:

    • Exploring different bidding strategies, including manual CPC, automated bidding, and target CPA.
    • Setting and managing budgets effectively to maximize ROI and achieve campaign objectives.

  6. Campaign Performance Tracking and Analysis:

    • Utilizing Google Analytics and conversion tracking to measure the success of your campaigns.
    • Analyzing key metrics and performance indicators to identify opportunities for improvement.

  7. Advanced Tactics and Strategies:

    • Leveraging advanced features such as remarketing, audience targeting, and ad scheduling to enhance campaign effectiveness.
    • Exploring optimization techniques for specific campaign types, including search, display, and video ads.

  8. Compliance and Policy Guidelines:

    • Understanding Google Ads policies and guidelines to ensure compliance and avoid account suspensions.
    • Implementing best practices for creating ads that adhere to Google's advertising policies.

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Pre-requisites

  • Student must know how to operate computers
  • Digital Marketing Basic
  • Associated with online world and social Media
  • Basic understanding of English Language

Target Audience

  • Business owners & marketers
  • Individuals with basic marketing knowledge
  • Individuals with basic marketing knowledge
  • Housewife doing soloprenuership
  • Student's
  • MBA
  • Marketing Manager
  • Sales
  • Lead Generation executve
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Curriculum 22 Lectures 03:28:13

  • Section 1 : Unpublished Section 5 Lectures 00:34:26

    • Lecture 1 :
    • Intro To Google Ads Preview
      What are types of google Ads and their uses?
    • Lecture 2 :
    • Google Fundamental 2
      Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that helps businesses of all sizes connect with potential customers at the exact moment they're searching for products or services like yours. Reach a massive audience: With Google processing billions of searches daily, your ads can appear in front of highly targeted users across Google Search, YouTube, millions of websites, and even apps. Targeted campaigns: Choose from various ad formats like text, image, video, and app ads to tailor your message to specific audiences based on their interests, demographics, and online behavior. Flexible budget control: Set your budget and only pay when someone clicks your ad, giving you complete control over your advertising spend. Track & measure results: Gain valuable insights into your campaign performance, allowing you to optimize your ads and maximize your return on investment (ROI).
    • Lecture 3 :
    • Google Fundamental 3
      Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that helps businesses of all sizes connect with potential customers at the exact moment they're searching for products or services like yours. Reach a massive audience: With Google processing billions of searches daily, your ads can appear in front of highly targeted users across Google Search, YouTube, millions of websites, and even apps. Targeted campaigns: Choose from various ad formats like text, image, video, and app ads to tailor your message to specific audiences based on their interests, demographics, and online behavior. Flexible budget control: Set your budget and only pay when someone clicks your ad, giving you complete control over your advertising spend. Track & measure results: Gain valuable insights into your campaign performance, allowing you to optimize your ads and maximize your return on investment (ROI).
    • Lecture 4 :
    • Google Ads setting
      https://ads.google.com/intl/en_IN/home/
    • Lecture 5 :
    • Google Ads setting 2
      Google Ads offers a powerful platform for creating and managing online advertising campaigns. However, its interface can appear complex, especially for newcomers. This guide will walk you through the key settings and layout, helping you navigate the platform with confidence. Navigation Bar: Access different campaign levels, settings, tools, and reports. Campaign View: Manage individual campaigns, ad groups, and ads. Performance Dashboard: Track key metrics like impressions, clicks, conversions, and cost-per-acquisition (CPA). Filters & Segments: Drill down into data by specific criteria for deeper insights. Recommendations & Alerts: Receive actionable suggestions and performance warnings. Help Center: Access extensive resources, tutorials, and support options.

  • Section 2 : Search Ads 4 Lectures 00:59:04

    • Lecture 1 :
    • Search Ads basic
      Each Ready-to-Buy Audiences Tired of waiting for organic traffic? Google Search Ads put your business directly in front of people actively searching for what you offer.
    • Lecture 2 :
    • Search Ads 2
      Learn the Campaign creation and search Ads settings
    • Lecture 3 :
    • Search Ads 3
      Learn the Campaign creation and search Ads settings
    • Lecture 4 :
    • Keyword research
      Unlock the power of keyword research with this concise lesson. In today's digital landscape, understanding how to effectively conduct keyword research is crucial for any marketer, content creator, or business owner aiming to improve their online visibility and attract the right audience. This lesson provides a comprehensive overview of the key concepts and strategies involved in keyword research, including selecting the right keywords, understanding search intent, leveraging keyword tools, and optimizing content for search engines. Whether you're a beginner looking to grasp the basics or a seasoned professional seeking to refine your skills, this lesson will equip you with the knowledge and techniques needed to succeed in the competitive world of online marketing.

  • Section 3 : Google Ads interfrace & Settings 10 Lectures 01:54:43

    • Lecture 1 :
    • Google Ads Custome Setting
      Google Ads offers a variety of assets and extensions that you can use to enhance your text ads and make them more informative and engaging for potential customers. Here's a breakdown of the key differences:
    • Lecture 2 :
    • Google Ads Assests
      Content you create: These are additional pieces of information that Google Ads automatically chooses to show with your ads depending on the user's search and other factors. They can include: Headlines: Up to 15 headlines to give you more flexibility in crafting your message. Descriptions: Up to 4 descriptions to provide more details about your product or service. Images: High-quality visuals that showcase your offerings. Promotion assets: Highlight special offers and sales to attract deal-seekers. Callouts: Short snippets that emphasize specific benefits or features. Location assets: Display your business address, map, and distance to potential customers. Extensions: Manually selected: These are specific add-ons that you choose to show with your ads, providing additional functionalities or information. Some popular extensions include: Sitelink extensions: Links to specific pages on your website. Call extensions: Display your phone number for direct calls. Message extensions: Allow users to send you a text message directly from your ad. Location extensions: Similar to location assets, but offer more control over the displayed information. Price extensions: Showcase specific product or service prices. App extensions: Promote your mobile app alongside your ad.
    • Lecture 3 :
    • Google Admin Console
      Account Management: Create and manage multiple Google Ads accounts: You can switch between different accounts and manage them in one place. Add and manage users: Grant different access levels to users, allowing them to perform specific tasks within your accounts. Set billing and payment details: Manage your budget and payment methods for all your accounts. Link other Google products: Integrate your Google Ads with other Google products like Google Analytics for better data insights. Campaign Management: Manage all your campaigns in one place: View, edit, and pause campaigns across different accounts. Create new campaigns: Choose from various campaign types like Search, Display, Shopping, and more. Set campaign budgets and bidding strategies: Control how much you spend and how your ads compete in auctions. Track campaign performance: Analyze key metrics like impressions, clicks, conversions, and cost-per-acquisition (CPA). Reporting and Optimization: Generate reports: Download detailed reports on campaign performance, demographics, and more. Use performance insights: Get recommendations and suggestions to improve your campaign performance. Create custom audiences: Target specific groups of people with your ads based on their interests and demographics. Track conversions: Set up conversion tracking to measure the effectiveness of your campaigns
    • Lecture 4 :
    • Google ADs ROAS
      A Google Ads display campaign allows you to showcase visually engaging ads across the vast Google Display Network (GDN). This network reaches millions of websites, apps, and even Google properties like YouTube, giving you immense potential to connect with your target audience. ROAS is a metric that measures how much revenue you generate for every dollar you spend on your advertising campaign. It's a crucial indicator of campaign performance, allowing you to assess its financial effectiveness.
    • Lecture 5 :
    • Google ROAS
      Factors Affecting ROAS in Display Campaigns: Several factors can influence the ROAS of your display campaign, including: Targeting: How well your targeting aligns with your ideal audience Creative quality: The effectiveness of your ad visuals and messaging Landing page optimization: Whether your landing page is designed to convert visitors Bidding strategy: The bidding strategy you choose for your campaign.
    • Lecture 6 :
    • Demand Generation Campaign
      Google Ads offers a specific campaign type called a Demand Generation (Demand Gen) campaign. This campaign type is designed to increase awareness and interest in your product or service, ultimately driving potential customers further down the marketing funnel. Focus on audience-first creatives: Google's AI automatically generates tailored visuals using your provided assets, ensuring your ads resonate with the targeted audience. Streamlined campaign setup: The Demand Gen campaign simplifies the process by guiding you through essential steps, making it accessible even for users with limited experience. Advanced bidding and measurement: The campaign leverages Google's AI to optimize bidding strategies and provide insightful measurement tools like brand lift and search lift, helping you understand the broader impact beyond just clicks and conversions.
    • Lecture 7 :
    • Google ads Bidding types
      Smart Bidding: This category utilizes Google's machine learning to automatically set bids for each auction, aiming to optimize for your chosen goal. Some examples within Smart Bidding include: Target CPA (cost-per-acquisition): Focuses on acquiring conversions at a specific cost you set. Target ROAS (return on ad spend): Aims to achieve a desired return on your advertising investment. Maximize conversions: Prioritizes driving as many conversions as possible within your budget. Maximize conversion value: Optimizes for generating the highest total value from conversions. Manual Bidding: This category gives you more control over your bids, allowing you to set them manually for each keyword or ad group. Some types of manual bidding include:
    • Lecture 8 :
    • Google Ads QA
      Google's Quality Score is a diagnostic tool within their advertising platform, Google Ads. It essentially rates how relevant and useful your ads and landing pages are to users searching for your chosen keywords, compared to other advertisers.
    • Lecture 9 :
    • Google Ads Quality Score & Reports
      QA (Quality Assurance) plays a crucial role in ensuring the smooth operation and effectiveness of your Google Ads campaigns. It involves a series of checks and tests to guarantee that your ads meet Google's guidelines and function as intended.
    • Lecture 10 :
    • Google Ads quality score 2
      1. Campaign & Ad Group Setup: Targeting: Verifying that targeting settings like demographics, interests, and locations align with your campaign goals and target audience. Budget & Bidding: Checking if the allocated budget is sufficient and the chosen bidding strategy is appropriate for your objectives. Keyword Selection & Match Types: Ensuring that chosen keywords are relevant to your offerings, have sufficient search volume, and utilize the correct match types for optimal targeting. Ad Copy & Creatives: Reviewing ad copy for clarity, relevance to keywords, and adherence to Google's ad policies. Additionally, checking visual elements like images and videos for technical specifications and compliance with guidelines. Landing Page Experience: Testing if the landing page linked to your ad accurately reflects the advertised message and provides a positive user experience. This includes checking for mobile-friendliness, clear calls to action, and relevant content. 2. Technical Functionality: Destination URLs: Verifying that the URLs linked to your ads are correct and functioning properly, directing users to the intended landing page. Tracking Codes: Ensuring that relevant tracking codes are implemented to measure campaign performance and conversions accurately. Device Compatibility: Checking if your ads and landing pages display and function correctly across different devices (desktop, mobile, tablet). 3. Ad Performance Monitoring: Metrics: Regularly monitoring key metrics like impressions, clicks, conversions, and costs to identify any issues or areas for improvement. Policy Compliance: Staying updated on Google's advertising policies and ensuring your campaigns adhere to them to avoid ad disapprovals or account suspensions.

  • Section 4 : Google Ads QUIZ 1 Lectures

    • Lecture 1 :
    • Google Ads campaign
      Answer the watching the lesson in repeat mode

  • Section 5 : Google Ads Assighnment 2 Lectures

    • Lecture 1 :
    • Google Ads Assighnment
      Complete the Assighment
    • Lecture 2 :
    • Google Ads Assighnment 2
      Complete the assignment

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Instructor

Abhijeet sarkar,

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1 Courses

Renowned as a leading figure in the digital marketing and software testing industry, Abhijeet Sarkar stands as a visionary educator and entrepreneur. As the founder and principal trainer at Digitize Learning, he has established himself as a driving force in shaping the landscape of digital education. With an unwavering commitment to excellence, Abhijeet has dedicated himself to empowering individuals and businesses through his expertise in digital marketing and software testing. Under his guidance, Digitize Learning has become a premier destination for those seeking comprehensive and practical training in these critical fields. Recognized for his innovative instructional methods, Abhijeet seamlessly integrates theory with hands-on experience, ensuring that his students develop the skills and knowledge necessary to excel in their careers. His passion for education is matched only by his dedication to his students' success, earning him widespread acclaim and respect in the educational community. In addition to his role as a trainer, Abhijeet is a prolific author, with numerous publications to his name on topics ranging from digital marketing to investing. His insightful works serve as indispensable resources for professionals seeking to navigate the complexities of the digital landscape with confidence and competence. Driven by a vision of a digitally empowered society, Abhijeet continues to inspire and mentor aspiring professionals, guiding them toward achieving their goals in the ever-evolving digital realm. Through Digitize Learning and his influential writings, he remains at the forefront of digital education, shaping the future of the industry and empowering countless individuals along the way.
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