This plan includes
- Limited free courses access
- Play & Pause Course Videos
- Video Recorded Lectures
- Learn on Mobile/PC/Tablet
- Quizzes and Real Projects
- Lifetime Course Certificate
- Email & Chat Support
What you'll learn?
- Understanding the fundamental pillars of marketing
- Be able to compile a marketing strategy for your business
- Understanding Marketing, Sales & Reporting Elements
- Understanding how data plays an integral role in your overall marketing strategy
- Creating a brand for the modern customer
- Be able to compile a brand strategy for your business
- Designing your brand identity
- Understanding how loyalty programs work
- Protecting your customers data
Course Overview
If you're a startup you've probably noticed that it's great on the one hand that you can make fantastic products, but if people don't trust the new kid on the block, they have no need for it, no money to buy it, no hurry to buy or no desire, then trying to market your fantastic product will be a challenge.
This course will guide anyone who just started their business or wants to know how to fuel their marketing strategy by utilizing your current client data.
I will guide you on how to go through the process and discover what your product is all about, which means figuring out who is likely to buy your product, deep-diving into what your product is about, etc.
For the purpose of this training guide a fictional company, The Owlery Coffee Co, was created to illustrate the different touchpoints. It was chosen because a coffee shop is in the industry of delivering a service and a product. It doesn't matter if your startup is a service delivery or physical product, as I will touch on both, and you can find some commonality in what you do. The Owlery Coffee Co will be used as an example to talk through all the discussion points
Pre-requisites
- No experience required
- Basic skills to Microsoft Excel would be a bonus but not a requirement
Target Audience
- Beginner to intermediate
Curriculum 15 Lectures 01:19:32
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Section 1 : Course Overview
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Section 2 : Branding
- Lecture 1 :
- How to create a brand strategy
- Lecture 2 :
- How to create a brand identity
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Section 3 : Marketing
- Lecture 1 :
- How to market your business
- Lecture 2 :
- How to create a marketing strategy
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Section 4 : Marketing Analytics & Data
- Lecture 1 :
- What is a loyalty program
- Lecture 2 :
- Sorting Data
- Lecture 3 :
- Determining your top spenders
- Lecture 4 :
- Determining your top products
- Lecture 5 :
- Determining your top products by period
- Lecture 6 :
- Using data for email marketing
- Lecture 7 :
- Uploading your customer list to Meta for marketing
- Lecture 8 :
- Protecting your customers data
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Section 5 : Resources
- Lecture 1 :
- Download
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Section 6 : Conclusion
- Lecture 1 :
- How to create a memorable brand for the modern consumer
Our learners work at
Frequently Asked Questions
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How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time. -
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on. -
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want. -
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly. -
Do i get any certificate for the courses?
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Is there any free trial?
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Can i cancel anytime?
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