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$29
What you'll learn?
- Learn practical applications of CXM fundamentals
- Learn how to set up and use Konnect Insights
- Learn digital Marketing and Analytics using Konnect Insights
- Learn response management and community engagement using konnect insights
Course Overview
The focal point of this course centers on showcasing the practical functionalities inherent in the Konnect Insights platform. Through this comprehensive curriculum, participants will adeptly apply their acquired knowledge in real-world scenarios utilizing Konnect Insights. The course delves into analyzing social media and social listening data, equipping learners with the skills to navigate complex processes in both social listening and publishing domains.
Throughout the program, participants will gain proficiency in dissecting social media metrics, understanding trends, and extracting actionable insights crucial for informed decision-making. They will also learn to harness the power of Konnect Insights' tools to streamline social media management tasks, enhancing efficiency and effectiveness in their social media strategies.
Additionally, the course emphasizes practical earning, providing practical exercises and case studies that simulate real-world scenarios. Participants will have the opportunity to apply their knowledge in a controlled environment, honing their skills and confidence in utilizing Konnect Insights to its full potential.
By the end of the course, participants will emerge equipped with the expertise to leverage Konnect Insights as a powerful tool in their social media arsenal. They will be proficient in conducting in-depth social listening analyses, optimizing content strategies, and driving impactful engagements across various social media platforms.
Join us on this transformative journey and unlock the full capabilities of Konnect Insights for actionable insights and strategic social media management.
Pre-requisites
- Conceptual Knowledge of Customer Experience Management, Marketing and CXM analytics
- Complete the Customer Experience Management - Foundation Course
Target Audience
- Marketing Professionals
- Graduates
- Business Diploma
- Post Graduate Students
- Seasoned Professionals Looking to Upskill
- Students Looking to Upskill
Curriculum 48 Lectures
-
Section 1 : Section 1
- Lecture 2 :
- What are topics and boolean queries and how to set up?
- Lecture 3 :
- How to add owned and competitors' social media brand accounts
- Lecture 4 :
- How to add email inbox
- Lecture 5 :
- What is classification and why is it important for social listening and how to s
- Lecture 6 :
- How to setup auto assignments
- Lecture 7 :
- Setting up TATs, SLAs and priorities for tickets
- Lecture 8 :
- Setting up users and access roles
- Lecture 9 :
- Setting up Draft responses
- Lecture 10 :
- Setting up automations
-
Section 2 : Section 2
- Lecture 1 :
- Course 2: Managing Customer Queries
- Lecture 2 :
- All Messages view, capturing conversations as tickets, and queuing
- Lecture 3 :
- Responding to cutomer queries
- Lecture 4 :
- Response Management workflows for agents + ticket master view
-
Section 3 : Section 3
- Lecture 1 :
- Course 3: Social Listening Analytics in Konnect Insights
- Lecture 2 :
- Social Listening Analytics
- Lecture 3 :
- Share of Voice
- Lecture 4 :
- Sentiment Analysis
- Lecture 5 :
- Mediatype Analysis
- Lecture 6 :
- Classifcation Analysis
- Lecture 7 :
- Social Listening Twitter Analytics
- Lecture 8 :
- Social Listening Instagram Analytics
- Lecture 9 :
- Competition Analytics through Social Listening
-
Section 4 : Section 4
- Lecture 1 :
- Course 4: Social Media Account Analytics
- Lecture 2 :
- Importance of social media analytics
- Lecture 3 :
- Lecture 4 :
- Lecture 5 :
- Youtube
- Lecture 6 :
- Lecture 7 :
- Lecture 8 :
- Tiktok
- Lecture 9 :
- Facebook Ads manager
- Lecture 10 :
- Competitor comparisons
- Lecture 11 :
- Smart Suggestions
-
Section 5 : Section 5
- Lecture 1 :
- Ticketing Reports
- Lecture 2 :
- Ticketing Reports
- Lecture 3 :
- CRM Reports
- Lecture 4 :
- My tasks
- Lecture 5 :
- Queuing Report
- Lecture 6 :
- CSAT Report & NPS Score
-
Section 6 : Section 6
- Lecture 1 :
- Course 6: Dashboards and BI Tools
- Lecture 2 :
- How to Create dashboards for reporting
- Lecture 3 :
- Using pre-defined templates for dashboards
- Lecture 4 :
- Going Deeper using Business Intelligence Tools
-
Section 7 : Section 7
- Lecture 1 :
- Course 7: Extended Functionalities
- Lecture 2 :
- Course 13: Publishing module + AI
- Lecture 3 :
- Course 14: Survey Module
- Lecture 4 :
- Course 15: Crisis Management Module
Our learners work at
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