Copywriting Blunders: Do You Make these 10 Common Mistakes?

Improve your copywriting by eliminating the 10 most common (and most harmful) mistakes that wreck your copywriter career

Created by : Rated :4.3 493 views

Last Updated: 2022-08-31 09:08:52 English Course Type: Self Learning

Understand the 10 most common mistakes amateur copywriters make
Avoid 10 common mistakes in copywriting
Write better copy

You know bad writing when you see it. You know that bad writing is flowery and verbose and full of convoluted sentences. You know that bad writing is filled with typos, grammatical mistakes, inconsistencies and poor reasoning.

But do you know what bad copywriting looks like? Do you know bad copywriting when you see it, or when you write it? This course teaches you the ten most common blunders that new and amateur copywriters make.

I’m Alan Sharpe, and I’m your instructor. I’ve been writing copy, and I’ve been teaching other folks how to write copy, since 1989. I’ve seen all of these mistakes, and I’ve even made a few of them myself.

The main benefit of taking this course is that you’ll learn how to spot the ten most common mistakes that wreck otherwise good copy. Once you learn them, you’ll avoid them.

You and I are going to look at 10 copy killers. Here they are:

1. Slow in getting to the point

2. No single-minded proposition

3. No logical flow

4. Redundancies

5. Generalities

6. Features only

7. Navel gazing

8. Claims without proof

9. No offer

10. No call to action

Some of these mistakes you already know about, and you don’t make them anymore. But a few of these blunders may have crept into your copy unawares. You’ll be glad to learn what they are, and you’ll be glad to know how to avoid ruining your copy with any of these common mistakes.

I designed this course mainly for aspiring copywriters and new copywriters. The perfect student is someone who is new to copywriting, and who is worried about making mistakes that make them appear incompetent. But this course is also for intermediate and senior copywriters who want to make sure their copy is clear, concise, and compelling.

You’ll see from the course description that there are ten copywriting blunders to avoid. But there’s actually an eleventh mistake as well. And that’s the mistake of not taking this course. Despite what some people say, what you don’t know CAN hurt you. These copywriting blunders will wreck your copy, and sink your career.

So take this course.

You must know how to write in English
You must have a basic understanding of sales and marketing concepts

Copywriters
Aspiring Copywriters
Anyone who hires freelance copywriters
Managers and supervisors who review copy
Copywriters who want a checklist to compare their copy against

Section 1 : Blunder 1: Slow getting to the point 1 Lectures 00:05:30
Lecture 1 :
Blunder 1: Slow getting to the point Preview
Section 2 : Blunder 2: No single-minded proposition 1 Lectures 00:03:45
Lecture 1 :
Blunder 2: No single-minded proposition
Section 3 : Blunder 3: No logical flow 1 Lectures 00:03:06
Lecture 1 :
Blunder 3: No logical flow
Section 4 : Blunder 4: Redundancies 1 Lectures 00:05:08
Lecture 1 :
Blunder 4: Redundancies
Section 5 : Blunder 5: Generalities 1 Lectures 00:06:36
Lecture 1 :
Blunder 5: Generalities
Section 6 : Blunder 6: Features only 1 Lectures 00:06:11
Lecture 1 :
Blunder 6: Features only
Section 7 : Blunder 7: Navel gazing 1 Lectures 00:03:39
Lecture 1 :
Blunder 7: Navel gazing
Section 8 : Blunder 8: Claims without proof 1 Lectures 00:07:17
Lecture 1 :
Blunder 8: Claims without proof
Section 9 : Blunder 9: No offer 1 Lectures 00:03:48
Lecture 1 :
Blunder 9: No offer
Section 10 : Blunder 10: No call to action 1 Lectures 00:02:47
Lecture 1 :
Blunder 10: No call to action

How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time.
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
Do i get any certificate for the courses?
Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
For how long can i access my course on the platform?
You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions.
Is there any free trial?
Currently, we do not offer any free trial.
Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?