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What you'll learn?
- Drive traffic to your website or business with adwords and facebook
- Learn to setup facebook page, groups, messenger and videos for business promotion
- Get Calls and Text Messages to your business with adwords and facebook
- Use Video marketing to promote your business with adwords and facebook
- Learn to use facebook advertising to promote your business
- Effectively Setup & use Google's Search, Display and other campaign's type to drive your business
- Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue.
- Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners.
- Learn conversion setup, attribution model, keyword research and Remarketing
- Launching your own marketing campaign using the template provided with this course
Course Overview
Digital marketing with Google Adwords & Facebook Marketing for entrepreneurs, webmasters, founders & local businesses. This course focuses on practical application of adwords, facebook ads and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it.
Carefully examine and evaluate adwords, facebook tools and its alternatives, select appropriate tool to deliver better ROI for your investment.
In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI.
Course content can be divided into following Topics;
- Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts.
- Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also.
- We will learn automated bidding strategies.
- We will address Quality Score, Search Intent & Search Context.
- We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords.
- Alternatives for local businesses.
- Facebook Marketing with focus on social media optimization for free tools like facebook page, group, live(video) and messenger.
- We will also cover facebook advertising to address all the options offered by facebook for paid promotion.
- Facebook marketing will also include using facebook for lead generation.
- You will learn to create your own custom target audience using various facebook options.
- Overall all the information about Facebook and Adwords marketing to launch your campaign using these tools and grow your business.
- By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.
Pre-requisites
- Gmail or Google ID, if you don't have one, you can create your free ID at Google
- You will need a business or website to use google adwords but you can still enroll and learn adwords if you don't have these right now.
- Facebook ID
- Excellent Internet Access
Target Audience
- Entrepreneurs who are looking to promote their business
- DIY webmasters and bloggers
- Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business
- Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
- Who want to learn digital marketing, google adwords & facebook marketing
- Youtubers
Curriculum 53 Lectures 12:22:46
-
Section 1 : Marketing Before Adwords
- Lecture 2 :
- Business Strategy with Business Model Canvas, BCG & Chasm
- Lecture 3 :
- Think with google & google trend
- Lecture 4 :
- Facebook vs Adwords latest
- Lecture 5 :
- Linkedin Vs Adwords
- Lecture 6 :
- Bing Ads vs Adwords
- Lecture 7 :
- Google adwords alternatives for local businesses
-
Section 2 : Adword's Fundamentals
- Lecture 1 :
- Google dashboard & Navigation
- Lecture 2 :
- Search Context & Keyword Research
- Lecture 3 :
- Quality Score & Google's Auction Methodology
- Lecture 4 :
- Ad Extension
- Lecture 5 :
- Select a Optimum Bidding strategy
- Lecture 6 :
- Conversion setup and attribution model
-
Section 3 : Setup Your Campaigns
- Lecture 1 :
- Campaign Setup Fundamentals
- Lecture 2 :
- Start with Your Video Marketing Campaign
- Lecture 3 :
- Finish Video Campaign Setup
- Lecture 4 :
- Call Campaign Setup- Awesome for Local Businesses & Agencies
- Lecture 5 :
- Search Campaign Setup- Express Interest on Your website
- Lecture 6 :
- Search Network Only- Buy & Visit Your Website Goal
- Lecture 7 :
- Display Network Campaign
- Lecture 8 :
- Setup Your Shopping Campaign
- Lecture 9 :
- Promote Your Mobile App
- Lecture 10 :
- Use Youtube to launch Video Campaigns
-
Section 4 : Adwords Summary
- Lecture 1 :
- BCG Matrix for Keyword's Performance Review
- Lecture 2 :
- Remarketing - Retargeting your visitors
- Lecture 3 :
- Adwords Reporting- Use them to review your campaigns
-
Section 5 : Putting Everything Together
- Lecture 1 :
- Launch Your Marketing Campaign- With or Without Adwords
- Lecture 2 :
- KPI Selection for your campaign
-
Section 6 : Facebook Marketing
- Lecture 1 :
- Social Media & Facebook Marketing Introduction & Overview
- Lecture 2 :
- Facebook Marketing & Advertising- A Step Further
- Lecture 3 :
- Facebook Group For Business
- Lecture 4 :
- Facebook Page Introduction- Optimize It
- Lecture 5 :
- Facebook Page General Settings & Optimization
- Lecture 6 :
- Facebook Page & More Optimization
- Lecture 7 :
- Facebook Page- Navigation & Best Practices
- Lecture 8 :
- Audience Selection- Select Your Audience
- Lecture 9 :
- Facebook Audience- Dive Deeper
- Lecture 10 :
- Facebook Advance Audience Selection Technique
- Lecture 11 :
- Facebook Custom Audience
- Lecture 12 :
- Facebook Engagement Driven Audience
- Lecture 13 :
- Facebook Lookalike Audience & More
- Lecture 14 :
- Facebook Pixel Implementation & How To Use It
- Lecture 15 :
- Facebook Page Promotion for Brand Awareness & Engagement
- Lecture 16 :
- Facebook Boost Post
- Lecture 17 :
- Facebook Boost Event
- Lecture 18 :
- Facebook CTA and Offers
- Lecture 19 :
- Facebook Messenger For Marketing
- Lecture 20 :
- Optimize your Campaigns for Conversion
- Lecture 21 :
- Instagram setup for Business
- Lecture 22 :
- Email Marketing & Lead Generation with Facebook
- Lecture 23 :
- Facebook Reporting
- Lecture 24 :
- Marketing Plan updated with Facebook Advertising
- Lecture 25 :
- Facebook Marketing Conclusion
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Instructor
181831 Course Views
3 Courses
Hi, My name is Akhilendra Singh. I am a Product owner with a global technology company and have been practicing business analysis & product management for over 10 years now.
I am a MBA, Certified Business Analyst Professional(CBAP), Certified scrum product owner, Professional Scrum Master I and quite a few other certifications on machine learning, innovation, entrepreneurship and product design.
I created my site akhilendra.com where I share information about machine learning, business analysis and various other fields. I have been a webmaster for over 8 years now & in these 8 years, i have learned a lot about digital marketing space which i intend to share through my courses.
If you have any question about my courses or any question at all, just message me at;
Email- info@akhilendra.com
Website- http://akhilendra.com
Linkedin Profile- https://www.linkedin.com/in/akhilendra-singh-cbap-28459315/
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