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  • The real-life situation is described under a fictitious insurance company
  • Current customer service practices and satisfaction levels
  • The importance of customer experience in the insurance industry
  • Frameworks and models for improving CX
  • How to assess and map the customer journey
  • Developing a comprehensive CX strategy
  • Enhancing customer-facing processes and backend operations
  • Leveraging technology and tools for CX improvement
  • Establishing a performance management framework for CX initiatives

Welcome to "Enhancing Customer Experience (CX) in Insurance Industry" a comprehensive course designed to equip you with the skills and knowledge needed to enhance every phase of your customer's journey. Whether you're a marketing professional, customer service manager, or operations specialist, this course provides practical strategies and insights to elevate your customer experience.

What You'll Learn:

  • Awareness Journey Roadmap: Prioritize initiatives involving marketing, PR, social media, and content management to create effective awareness campaigns.

  • Purchasing Journey Roadmap: Optimize operations, customer service, and finance processes to streamline the purchasing experience.

  • Servicing Journey Roadmap: Implement omnichannel support, real-time claims tracking, and personalized communication workflows.

  • Claims Journey Roadmap: Automate claims verification and enhance communication channels to improve claims management.

  • Engagement Journey Roadmap: Design engaging event invitations, promotional campaigns, and follow-up strategies to boost customer engagement.

  • Renewal Journey Roadmap: Develop AI-driven models, automate renewals, and analyze renewal trends to retain customers.

  • Cancellation Journey Roadmap: Create self-service portals, proactive communication strategies, and automated workflows to manage cancellations effectively.

Key Features:

  • Practical action plans and timelines for each customer journey phase

  • Insights into integrating marketing, operations, IT, and analytics

  • Real-world examples and best practices to implement in your organization

  • Interactive lessons and hands-on activities to reinforce learning

  • No prior experience in customer experience management is required
  • Basic understanding of the insurance industry is beneficial but not necessary
  • Insurance industry professionals seeking to improve customer experience
  • Customer service managers and executives looking to implement CX strategies
  • Employees at Insurance or similar companies aiming to enhance their customer engagement skills
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  • Section 1 : Introduction of Enhancing Customer Experience (CX) in Insurance Industry 1 Lectures 00:00:00

    • Lecture 1 :
  • Section 2 : Introduction to fictitious Insurance company 3 Lectures 00:00:00

    • Lecture 1 :
    • Introduction to fictitious Insurance company
    • Lecture 2 :
    • Current state of customer experience at Insurance Company
    • Lecture 3 :
    • Stakeholder Perpectives
  • Section 3 : The need for customer experience consultation at Insurance Company 2 Lectures 00:00:00

    • Lecture 1 :
    • Reasons for CX Improvement
    • Lecture 2 :
    • Stakeholder Perspectives
  • Section 4 : Understanding Customer Experience 2 Lectures 00:00:00

    • Lecture 1 :
    • Defining customer experience
    • Lecture 2 :
    • CX frameworks and Models
  • Section 5 : Assessing current CX at Insurance company 3 Lectures 00:00:00

    • Lecture 1 :
    • Customer Journey Mapping
    • Lecture 2 :
    • CX Metrics and KPIs
    • Lecture 3 :
    • Comprehensive Customer Experience Capabilities
  • Section 6 : Bonus 1 Lectures

    • Lecture 1 :
    • Special Gift for You
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I am an experienced and accomplished author with a deep passion for data strategy and management. With over 15 years of hands-on experience in the IT industry, I have gained extensive knowledge and expertise in various domains, including banking, insurance, retail, and more. Throughout my career, I have held several senior positions such as: - Data Division Director of an insurance company - Deputy Data Governance & Analytics of the Group (Real Estate, Retail, Hospitality, Commerce, ...) - Deputy Chief Data Officer cum Senior IT Strategy Expert - Head of Data & Analytics Service - Project Director/ Project Manager - Enterprise & Solution Architect of bank That have allowed me to make significant contributions to the field. And right now, as a director of Data Division, I played a pivotal role in shaping data initiatives and driving the effective use of data within organizations. Additionally, as a Data Governance & Analytics expert, I focused on establishing robust data governance frameworks and harnessing the power of analytics to drive actionable insights. With my diverse background and extensive industry experience, I have developed a strong understanding of the challenges and opportunities in the data management landscape. Through my work as an author, I am dedicated to sharing my knowledge, insights, and practical strategies with students like you.
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