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This plan includes
- Access to 11,000+ Courses
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HD Video Recorded Lectures- Learn on Mobile/PC/Tablet
- Quizzes and Real Projects
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- Email & Chat Support
- Cancel Anytime
What you'll learn?
- How to buy Google Ads expert services (setup, management and optimization)
- How to audit your Google Ads account management (BONUS video + checklist!)
- How to partner with Google Ads experts and independent freelancers
- How to efficiently manage projects with a remote team member
Course Overview
The first thing is that to buy and to sell Google Ads are the opposite sides yet of the same win-win process. The second thing is that there is no magic around Google Ads with secret tricks like to optimize conversion cost from $100 to $1 in one week... It’s just a job that needs to be done regularly and in an expert way. At least, we think we have a right to say so, as we’ve trained Google Reps in Barcelona and Lisbon, so as the official Google Support trainers we would’ve definitely have at least some clue of any hidden ideas. However, happy to share all the details and practical advices divided into three big chapters:
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Intro
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Why Google Ads and when?
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Not just SEO
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Speed of results
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Hyper-targeted Traffic
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Platform preference
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Not only social
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Lead cost
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Volume
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New customer conversion rates
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Creatives
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Offers
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Reasons why you should run Google Ads
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Foot-in-the-door
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Higher-quality leads
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Stiff organic competition
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Expanding lead volume
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How to build proper expectations?
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KPIs
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Time
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Bids, volume, and cost
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How to pay for Google Ads setup, optimization and management services?
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Setup fees
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Monthly vs. contract
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Flat fee management
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Percentage ad spend
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Performance-based (PPL)
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Hybrid
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White label services
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Bonus. Double-check what you've bought!
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Are your campaign budgets accurate and realistic?
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Are your campaign settings using Google defaults?
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Are you using ad extensions and are you getting impressions?
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Are you testing two or more ads per ad group?
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Are you improving on low quality score keywords?
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Are you using individual bids for keywords?
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Are there negative keywords present in your account or campaigns?
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Are you mining search terms reports?
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Have you defined and targeted your audiences and exclusions?
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Are you adjusting your campaign bids based on device?
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Have you reviewed the opportunities section?
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Are you tracking all possible conversions?
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Are you tracking all possible conversions?
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Have you made any changes to your account in the last 14-days?
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Overall, we’re pretty realistic about our skills of selling Google Ads expert services under our Google Ads expert group execution, as well as by helping to hire or audit an external expert. The second option has also taught us a lot about how to partner with Google Ads freelancers and supervise their services. To sum up. The expectations experts build in their client's head while they sell Google Ads management - are intended to match their actual expert responsibilities of developing clients’ business.
Pre-requisites
- It's better to learn on an exact example of your or someones Google Ads account and at least some experience of its outsourced management
Target Audience
- owners
- marketers
- advertisers
- project managers
Curriculum 5 Lectures 00:31:37
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Section 1 : How to buy Google Ads?
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Section 2 : Why Google Ads and when?
- Lecture 1 :
- 1. Why Google Ads and when?
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Section 3 : How to build proper expectations?
- Lecture 1 :
- 2. How to build proper expectations?
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Section 4 : How to pay for Google Ads services?
- Lecture 1 :
- 3. How to pay for Google Ads services?
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Section 5 : Bonus! Double-check what you've bought.
- Lecture 1 :
- BONUS! Double-check what you've bought.
Our learners work at
Frequently Asked Questions
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How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time. -
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on. -
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want. -
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly. -
Do i get any certificate for the courses?
Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
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For how long can i access my course on the platform?
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