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What you'll learn?
- Understanding the fundamental pillars of marketing
- Be able to compile a marketing strategy for your business
- Understanding Marketing, Sales & Reporting Elements
- Understanding how data plays an integral role in your overall marketing strategy
- Creating a brand for the modern customer
- Be able to compile a brand strategy for your business
- Designing your brand identity
- Understanding how loyalty programs work
- Protecting your customers data
Course Overview
If you're a startup you've probably noticed that it's great on the one hand that you can make fantastic products, but if people don't trust the new kid on the block, they have no need for it, no money to buy it, no hurry to buy or no desire, then trying to market your fantastic product will be a challenge.
This course will guide anyone who just started their business or wants to know how to fuel their marketing strategy by utilizing your current client data.
I will guide you on how to go through the process and discover what your product is all about, which means figuring out who is likely to buy your product, deep-diving into what your product is about, etc.
For the purpose of this training guide a fictional company, The Owlery Coffee Co, was created to illustrate the different touchpoints. It was chosen because a coffee shop is in the industry of delivering a service and a product. It doesn't matter if your startup is a service delivery or physical product, as I will touch on both, and you can find some commonality in what you do. The Owlery Coffee Co will be used as an example to talk through all the discussion points
Pre-requisites
- No experience required
- Basic skills to Microsoft Excel would be a bonus but not a requirement
Target Audience
- Beginner to intermediate
Curriculum 15 Lectures 01:19:32
-
Section 1 : Course Overview
-
Section 2 : Branding
- Lecture 1 :
- How to create a brand strategy
- Lecture 2 :
- How to create a brand identity
-
Section 3 : Marketing
- Lecture 1 :
- How to market your business
- Lecture 2 :
- How to create a marketing strategy
-
Section 4 : Marketing Analytics & Data
- Lecture 1 :
- What is a loyalty program
- Lecture 2 :
- Sorting Data
- Lecture 3 :
- Determining your top spenders
- Lecture 4 :
- Determining your top products
- Lecture 5 :
- Determining your top products by period
- Lecture 6 :
- Using data for email marketing
- Lecture 7 :
- Uploading your customer list to Meta for marketing
- Lecture 8 :
- Protecting your customers data
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Section 5 : Resources
- Lecture 1 :
- Download
-
Section 6 : Conclusion
- Lecture 1 :
- How to create a memorable brand for the modern consumer
Our learners work at
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Instructor
1384 Course Views
1 Courses
With over 13 years of experience as a Brand and Marketing Manager spanning many industries from B2B to B2C, Isobelle is passionate about everything social media and marketing. She is proficient in providing excellent customer service while executing digital advertising campaigns, monitoring performance, analyzing reporting, and optimizing based on KPIs. Her mix of experience enables her to help entrepreneurs, brands, and businesses with the following: building and managing social media marketing campaigns across all platforms, lead generation and brand awareness campaign goals and strategies for execution, B2B and B2C advertising strategies and methodologies, PPC advertising tactics, conversion tracking metrics to measure ROI, extensive platform expertise, advice on how to optimize and analyze campaign reporting from start to finish, benchmarks and KPIs, re-marketing tactics, target audience and demographic analysis and insight by platform, and creating compelling messaging and images and content.
Isobelle holds a BCom in Communication Management from the University of Pretoria, as well as an Honours in Business Management, specializing in Marketing Management, Business Administration and Management, and Related Support Services.
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