Marketing Basics: Branding, Marketing, Data & Analytics

Learn how to build a brand strategy, brand identity, marketing plan, marketing strategy, understanding data, importance of a loyalty program and protecting customer's privacy. FREE tools that will set you up for success.

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Last Updated: 2023-01-08 08:01:10 English Course Type: Self Learning

Understanding the fundamental pillars of marketing
Be able to compile a marketing strategy for your business
Understanding Marketing, Sales & Reporting Elements
Understanding how data plays an integral role in your overall marketing strategy
Creating a brand for the modern customer
Be able to compile a brand strategy for your business
Designing your brand identity
Understanding how loyalty programs work
Protecting your customers data

If you're a startup you've probably noticed that it's great on the one hand that you can make fantastic products, but if people don't trust the new kid on the block, they have no need for it, no money to buy it, no hurry to buy or no desire, then trying to market your fantastic product will be a challenge.

This course will guide anyone who just started their business or wants to know how to fuel their marketing strategy by utilizing your current client data.

I will guide you on how to go through the process and discover what your product is all about, which means figuring out who is likely to buy your product, deep-diving into what your product is about, etc.

For the purpose of this training guide a fictional company, The Owlery Coffee Co, was created to illustrate the different touchpoints. It was chosen because a coffee shop is in the industry of delivering a service and a product. It doesn't matter if your startup is a service delivery or physical product, as I will touch on both, and you can find some commonality in what you do. The Owlery Coffee Co will be used as an example to talk through all the discussion points

No experience required
Basic skills to Microsoft Excel would be a bonus but not a requirement

Beginner to intermediate

Section 1 : Course Overview 1 Lectures 00:03:05
Lecture 1 :
Introduction Preview
Section 2 : Branding 2 Lectures 00:18:16
Lecture 1 :
How to create a brand strategy
Lecture 2 :
How to create a brand identity
Section 3 : Marketing 2 Lectures 00:20:15
Lecture 1 :
How to market your business
Lecture 2 :
How to create a marketing strategy
Section 4 : Marketing Analytics & Data 8 Lectures 00:31:27
Lecture 1 :
What is a loyalty program
Lecture 2 :
Sorting Data
Lecture 3 :
Determining your top spenders
Lecture 4 :
Determining your top products
Lecture 5 :
Determining your top products by period
Lecture 6 :
Using data for email marketing
Lecture 7 :
Uploading your customer list to Meta for marketing
Lecture 8 :
Protecting your customers data
Section 5 : Resources 1 Lectures
Lecture 1 :
Download
Section 6 : Conclusion 1 Lectures 00:06:29
Lecture 1 :
How to create a memorable brand for the modern consumer

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Isobelle van Zyl,

1418 Course Views

1 Courses

With over 13 years of experience as a Brand and Marketing Manager spanning many industries from B2B to B2C, Isobelle is passionate about everything social media and marketing. She is proficient in providing excellent customer service while executing digital advertising campaigns, monitoring performance, analyzing reporting, and optimizing based on KPIs. Her mix of experience enables her to help entrepreneurs, brands, and businesses with the following: building and managing social media marketing campaigns across all platforms, lead generation and brand awareness campaign goals and strategies for execution, B2B and B2C advertising strategies and methodologies, PPC advertising tactics, conversion tracking metrics to measure ROI, extensive platform expertise, advice on how to optimize and analyze campaign reporting from start to finish, benchmarks and KPIs, re-marketing tactics, target audience and demographic analysis and insight by platform, and creating compelling messaging and images and content. Isobelle holds a BCom in Communication Management from the University of Pretoria, as well as an Honours in Business Management, specializing in Marketing Management, Business Administration and Management, and Related Support Services.