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What you'll learn?
- Learn practical applications of CXM fundamentals
- Learn how to set up and use Konnect Insights
- Learn digital Marketing and Analytics using Konnect Insights
- Learn response management and community engagement using konnect insights
Course Overview
The focal point of this course centers on showcasing the practical functionalities inherent in the Konnect Insights platform. Through this comprehensive curriculum, participants will adeptly apply their acquired knowledge in real-world scenarios utilizing Konnect Insights. The course delves into analyzing social media and social listening data, equipping learners with the skills to navigate complex processes in both social listening and publishing domains.
Throughout the program, participants will gain proficiency in dissecting social media metrics, understanding trends, and extracting actionable insights crucial for informed decision-making. They will also learn to harness the power of Konnect Insights' tools to streamline social media management tasks, enhancing efficiency and effectiveness in their social media strategies.
Additionally, the course emphasizes practical earning, providing practical exercises and case studies that simulate real-world scenarios. Participants will have the opportunity to apply their knowledge in a controlled environment, honing their skills and confidence in utilizing Konnect Insights to its full potential.
By the end of the course, participants will emerge equipped with the expertise to leverage Konnect Insights as a powerful tool in their social media arsenal. They will be proficient in conducting in-depth social listening analyses, optimizing content strategies, and driving impactful engagements across various social media platforms.
Join us on this transformative journey and unlock the full capabilities of Konnect Insights for actionable insights and strategic social media management.
Pre-requisites
- Conceptual Knowledge of Customer Experience Management, Marketing and CXM analytics
- Complete the Customer Experience Management - Foundation Course
Target Audience
- Marketing Professionals
- Graduates
- Business Diploma
- Post Graduate Students
- Seasoned Professionals Looking to Upskill
- Students Looking to Upskill
Curriculum 48 Lectures 03:38:35
-
Section 1 : Section 1
- Lecture 2 :
- What are topics and boolean queries and how to set up?
- Lecture 3 :
- How to add owned and competitors' social media brand accounts
- Lecture 4 :
- How to add email inbox
- Lecture 5 :
- What is classification and why is it important for social listening and how to s
- Lecture 6 :
- How to setup auto assignments
- Lecture 7 :
- Setting up TATs, SLAs and priorities for tickets
- Lecture 8 :
- Setting up users and access roles
- Lecture 9 :
- Setting up Draft responses
- Lecture 10 :
- Setting up automations
-
Section 2 : Section 2
- Lecture 1 :
- Course 2: Managing Customer Queries
- Lecture 2 :
- All Messages view, capturing conversations as tickets, and queuing
- Lecture 3 :
- Responding to cutomer queries
- Lecture 4 :
- Response Management workflows for agents + ticket master view
-
Section 3 : Section 3
- Lecture 1 :
- Course 3: Social Listening Analytics in Konnect Insights
- Lecture 2 :
- Social Listening Analytics
- Lecture 3 :
- Share of Voice
- Lecture 4 :
- Sentiment Analysis
- Lecture 5 :
- Mediatype Analysis
- Lecture 6 :
- Classifcation Analysis
- Lecture 7 :
- Social Listening Twitter Analytics
- Lecture 8 :
- Social Listening Instagram Analytics
- Lecture 9 :
- Competition Analytics through Social Listening
-
Section 4 : Section 4
- Lecture 1 :
- Course 4: Social Media Account Analytics
- Lecture 2 :
- Importance of social media analytics
- Lecture 3 :
- Lecture 4 :
- Lecture 5 :
- Youtube
- Lecture 6 :
- Lecture 7 :
- Lecture 8 :
- Tiktok
- Lecture 9 :
- Facebook Ads manager
- Lecture 10 :
- Competitor comparisons
- Lecture 11 :
- Smart Suggestions
-
Section 5 : Section 5
- Lecture 1 :
- Ticketing Reports
- Lecture 2 :
- Ticketing Reports
- Lecture 3 :
- CRM Reports
- Lecture 4 :
- My tasks
- Lecture 5 :
- Queuing Report
- Lecture 6 :
- CSAT Report & NPS Score
-
Section 6 : Section 6
- Lecture 1 :
- Course 6: Dashboards and BI Tools
- Lecture 2 :
- How to Create dashboards for reporting
- Lecture 3 :
- Using pre-defined templates for dashboards
- Lecture 4 :
- Going Deeper using Business Intelligence Tools
-
Section 7 : Section 7
- Lecture 1 :
- Course 7: Extended Functionalities
- Lecture 2 :
- Course 13: Publishing module + AI
- Lecture 3 :
- Course 14: Survey Module
- Lecture 4 :
- Course 15: Crisis Management Module
Our learners work at
Frequently Asked Questions
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How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time. -
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on. -
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want. -
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly. -
Do i get any certificate for the courses?
Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
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For how long can i access my course on the platform?
You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions. -
Is there any free trial?
Currently, we do not offer any free trial. -
Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?
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