Strategically Design your Matchmaking Platform and Create a New Source of Income!

Ideate your Online Business or Enhance Your Existing One with the Power of Multi-Sided Platforms like Uber or AirBnb!

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Last Updated: 2023-06-20 06:06:15 English Course Type: Self Learning

Understand multi-sided platforms and network effects
Develop an entrepreneurial mindset for tackling MSP-specific challenges
Identify value creation opportunities
Design your entrepreneurial path and value proposition
Define suitable user groups for your platform
Map out your platform's ecosystem and stakeholders
Create a winning business model and strategy

A comprehensive hands-on guide on how to strategically design any multi-sided platform like a pro. You will also be able to revolutionize your company's business model, following in the footsteps of industry giants like Alibaba, Airbnb, Uber, Amazon, and Facebook.

Relevance and Why You Need to Take This Course
As digital transformation accelerates and AI technologies advance, the opportunities for new multi-sided platforms are greater than ever before. This course equips you with the knowledge and tools to seize these opportunities and make a lasting impact in your industry.

Who is This Course For
Perfect for aspiring entrepreneurs, business professionals seeking to innovate their company's business model, and scholars aiming to deepen their practical understanding of multi-sided platforms.

Learning Objectives
By the end of this course, you will:

Understand multi-sided platforms and network effects
Develop an entrepreneurial mindset for tackling multi-sided platforms' specific challenges
Identify value creation opportunities
Design your entrepreneurial path and value proposition
Define suitable user groups for your platform
Map out your platform's ecosystem and stakeholders
Create a winning business model and strategy

Tools for Learning
Throughout the course, you'll benefit from:

Engaging lectures that unpack key concepts
Exercises to reinforce learning
Hands-on and best cases examples
An in-depth case study
Expert interviews offering unique insights

Don't miss this opportunity to harness the potential of multi-sided platforms and achieve your dreams. Enroll today and become the business person you've always wanted to be!

Basilar economic background to understand how a market works

1. Beginning solopreneuers and entrepreneurs who are willing to launch their own digital project and reach financial independence
2. Business professionals who want to deepen their theoretical knowledge on multi-sided platforms with this course which is much more practical
3. Scholars who want to deepen their theoretical knowledge on multi-sided platforms with this course which is much more practical

Section 1 : Understanding Online Multi-Sided Platforms 15 Lectures 01:40:27
Lecture 1 :
1. Introduction & 1.1 Breaking the Ice Preview
Lecture 2 :
1.2 What are Online Multi-Sided Platforms? (Part 1)
Lecture 3 :
1.2 What are Online Multi-Sided Platforms? (Part 2)
Lecture 4 :
1.2 What are Online Multi-Sided Platforms? (Exercise)
Lecture 5 :
What are Online Multi-Sided Platforms?
You are going to be asked about what online-multi sided platforms are.
Lecture 6 :
1.3 Multi-Sided Platforms and Network Effects (with Sebastian H.)
Lecture 7 :
1.4 Common Problems of Online Multi-Sided Platforms (with Exercise) (Part 1)
Lecture 8 :
1.4 Common Problems of Online Multi-Sided Platforms - 16 Solutions (Part 2)
Lecture 9 :
1.5 Value Creation and Destruction Logic of Multi-Sided Platforms
Lecture 10 :
1.6 Business Model and Money Generation of Multi-Sided Platforms
Lecture 11 :
Quiz on Lectures 1.3-1.6
Here are some question from lecture 1.3 to lecture 1.6.
Lecture 12 :
1.7 Case Study
Lecture 13 :
1.8 Interview with Uta Jüttner
Lecture 14 :
1.9 Takeaways
Lecture 15 :
Case Study - Small Warm-Up Quiz
Here are some questions to warm you up before answering the more difficult questions of the case study.
Section 2 : Designing Online Multi-Sided Platforms 16 Lectures 01:36:34
Lecture 1 :
2. Introduction + 2.1 A Brief Introduction to the Evolution of Entrepreneurship
Lecture 2 :
2.2 From an Abstract Idea to Launch: The Entrepreneurial Path in Theory
Lecture 3 :
2.3 From an Abstract Idea to Launch: the Entrepreneurial Path in Practice
Lecture 4 :
2.4 Network-based Leadership and Collective Mindset (with Sebastian H.)
Lecture 5 :
Quiz - Lectures 2.1-2.4
Here you are going to be asked about the content explained between lectures 2.1 and 2.4
Lecture 6 :
2.5 From an Abstract Idea to Launch: The Entrepreneurial Path - Exercises
Lecture 7 :
2.6 System Thinking
Lecture 8 :
2.7 Strategies for your Multi-Sided Platform
Lecture 9 :
Quiz - Lectures 2.6-2.7
Here you are going to be asked about the content included in lectures 2.6 and 2.7
Lecture 10 :
2.8 Map your Ecosystem and Design a Strategy for your MSP – Exercise
Lecture 11 :
2.9 Shaping the Building Blocks of Your Multi-Sided Platform
Lecture 12 :
2.10. Tools to Design Multi-Sided Platforms
Lecture 13 :
Quiz - Lectures 2.9-2.10
Answer to these 5 questions related to the content explained in lectures 2.9 and 2.10 :)
Lecture 14 :
2.11 Interview with Raphael Tobler
Lecture 15 :
2.12 Design your Multi-Sided Platform- Exercise
Lecture 16 :
2.13 Takeaways

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Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
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Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
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Fiorenzo Comini,

537 Course Views

1 Courses

I am Fiorenzo Comini, I have more than 5 years of experience in sales, business development and marketing. I've worked for TooGoodToGo, my own startup and I have worked with Loonity and Terranostra. I have obtained a aster's degree in Business Administration with specialisation in Business Development and Promotion.I am here to share my knowledge and grow together with my learners.