Strategy - MBA Short Course: Innovation

Learn how to manage and grow a disruptive innovation next the core business

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Last Updated: 2022-07-27 06:07:57 English Course Type: Self Learning

Understand why it is so challenging to manage disruptive innovations next to a core business
Make better decisions within corporates to deal with managing innovations

This is an 30+min lesson about “How do you develop and grow a disruptive innovation next to your core business” This is a hot topic among CEO’s and their executive teams. They all realize that they have to innovate, disrupt and can’t be left behind. However developing and growing a disruptive innovation is more difficult than people think.

In this lesson, I will offer in this talk 6 evidence based tips on how leaders should think about those challenges. The stories is based on research, and uses several great examples to make this story sparkle. This are the cases of Post-It (3M), Kodak, Nespresso, Medtronic and British Airways.

This story is particularly relevant for senior executives, mid level professionals in a wide variety of industries. But particularly so in traditional industries where there is a plenty of disruption going on. For example the Financial Services industry, it therefore is important to understand how to grow and develop disruptive innovations.

In short, it’s a very interesting lesson with good examples with several key take aways .and lessons that can be directly applied to your company

No specific prior knowledge is required, but in interest and understanding of business and strategy is helpful

Prospective MBA students
Students, Employees, Managers and Executives with an interest in managing disruptive innovations

Section 1 : Introduction 1 Lectures 00:02:20
Lecture 1 :
Introduction to Managing Disruptive Innovations Preview
Section 2 : The Three Key Difficulties 3 Lectures 00:06:41
Lecture 1 :
Difficulty 1 - Evolution of Innovations
Lecture 2 :
Difficulty 2 - Appearing to be an Extension of the Core Markets
Lecture 3 :
Difficulty 3: - Conflicts with the Core Business
Section 3 : Six Insight on How to grow Disruptive Innovations next to core 8 Lectures 00:24:28
Lecture 1 :
The Importance of Selling
Lecture 2 :
Selling at Nespresso and 3M
Lecture 3 :
Change or Die
Lecture 4 :
A Separate Unit or Not?
Lecture 5 :
What to keep Separated or in Common
Lecture 6 :
Manage Conflicts Don't Ignore Them
Lecture 7 :
Kodak, British Airways and What to Do!
Lecture 8 :
Final Quiz
A Final Quiz

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Hans Weemaes,

270011 Course Views

5 Courses

I'm a visiting business school Professor in Korea, consultant, and corporate trainer. I focus on Strategic Magement, Entrepreneurship, and Project Management. I am particularly passionate about communicating complex concepts in a straight forward language to a general audience, whether this in the class-, meeting- or boardroom. I have worked with students, managers, directors and C-Level Executives