Gamification & Behavioral Design: The Octalysis Framework

Learn the 8 Core Drives that motivate us all (beyond Points, Badges, and Leaderboards)

Created by : Rated :4.1 62207 views

Last Updated: 2022-05-04 05:05:17 English Course Type: Self Learning

Understand how the brain works
How to trigger motivations
Be able to apply that to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more. One example would be that the student would be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out), and understand in what scenarios to design for one over the other
Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more

This class teaches Gamification and Behavioral Design by world-renowned expert (Stanford, Google, LEGO, BCG, TEDx) and Original Creator of the Octalysis Framework Yu-kai Chou.

After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more. One example would be that the student would be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out), and understand in what scenarios to design for one over the other.

This course is all about changing Desired Actions through Gameful and Behavioral Design!

There are no real requirements before starting this course.
Great plus if the student is already familiar with the Octalysis Framework, and/or have read the book Actionable Gamification, but those are not required to get a great experience from the course.

Anyone who wants to understand how the brain works and apply that to improve their own lives should consider taking this course.
People who desire to create habit-forming products, raise funding for organizations, increase their salary, motivate their team, reach their fitness potential, close more sales, and improve their dating lives
As long as it is related to motivation of the self or others, there is no limit to how this knowledge of how the brain works can benefit you.

Section 1 : Foundations of the Octalysis Framework 6 Lectures 00:05:50
Lecture 1 :
Introduction to the Course Preview
Lecture 2 :
Human-Focused Design vs Function-Focused Design
Lecture 3 :
Introduction to the Octalysis Framework
Lecture 4 :
White Hat Motivation vs Black Hat Motivation
Lecture 5 :
Left Brain vs Right Brain Core Drives
Lecture 6 :
Sneak Peak of of Level II and Level III Octalysis
Section 2 : The 8 Core Drives of Human Behavior 8 Lectures 00:07:11
Lecture 1 :
Epic Meaning & Calling
Lecture 2 :
Development & Accomplishment
Lecture 3 :
Empowerment of Creativity & Feedback
Lecture 4 :
Ownership & Possession
Lecture 5 :
Social Influence & Relatedness
Lecture 6 :
Scarcity & Impatience
Lecture 7 :
Unpredictability & Curiosity
Lecture 8 :
Loss & Avoidance
Section 3 : Applying Octalysis Gamification 7 Lectures 00:00:00
Lecture 1 :
Designing for White Hat vs Black Hat Gamification
Lecture 2 :
Designing for Extrinsic vs Intrinsic Motivation
Lecture 3 :
Applying Octalysis to other Behavioural and Gameful Frameworks
Lecture 4 :
3-4: Analyzing Existing Experiences through Octalysis
Lecture 5 :
Building New Experiences from Scratch with Octalysis
Lecture 6 :
Design Case Study - Octalysis Prime
Lecture 7 :
The Journey Goes On

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Yu-kai Chou,

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Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, BCG, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded “Gamification Guru of the Year Award” for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.