All in One Offer! | Access Unlimited Courses in any category starting at just $29. Offer Ends in:

Browse Library

  • Business Solutions
  • Become an Instructor
  • 0
    Shopping Cart

    Your Cart is empty. Keep shopping to find a course!

    Browse Courses
Free
3 days left at this price!

This plan includes

  • Limited free courses access
  • Play & Pause Course Videos
  • Video Recorded Lectures
  • Learn on Mobile/PC/Tablet
  • Quizzes and Real Projects
  • Lifetime Course Certificate
  • Email & Chat Support
Get Unlimited Learning Access
$29
3 days left at this price!
30-Day Money-Back Guarantee

This plan includes

  • Access to 11,000+ Courses
  • Ads free experience Courses
  • Play & Pause Course Videos
  • HD Video Recorded Lectures
  • Learn on Mobile/PC/Tablet
  • Quizzes and Real Projects
  • Lifetime Course Certificate
  • Instructor Direct Support
  • Email & Chat Support
  • Cancel Anytime
$29
$29
$29
  • Advanced Skills in Acquiring and Retaining Key Customers
  • Develop the Approach of 'Consultative selling' as a need of hour post Covid-19 situation
  • Client and Market Mapping to Yield better results
  • Practical learnings through Real Time Case Studies
  • Practical and Self Tested 'Tips' on effective handling of Key Clients

Key account managers work with a company’s biggest (i.e., most important) customers to build long-term, strategic partnerships. This role requires a range of skills from closing sales and nurturing relationships to strategic planning and cross-functional leadership. KAMs' are bound to 'Gear Up' in this New Normal situation at earliest before they miss the 'Bus'. And losing one of those key accounts could have dire consequences for your business’s bottom line and long-term viability.

In this 'Next Generation' market, companies are quickly discovering that winning with their key customers is becoming more critical than ever. Achieving excellence in key account management has become more complex and more significant in ensuring growth excellence. This program focuses on creating a structure for account management personnel to develop a strategy to manage those critical relationships that ensure business success. This leads on to looking at the operational processes required to ensure effective account management, and good working relationships between both parties.

The course is very practical in nature, and includes exercises, that give learners the opportunity to reflect on how the subject matter relates specifically to their existing accounts. The program also provides tips and ideas to assist delegates achieve successful account management. You will be able to:

  1. Define the key account management’s main functions and best practices

  2. Recognize the importance of re-defining businesses processes to match the ever-changing market and customer requirements

  3. Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)

  4. Learn techniques for increasing the penetration throughout the depth and breadth of the key accounts

  5. To know and identify why customer mapping and timeline mapping is important to keep the flow of the business

  • You got to be working or aspiring to work as a Sales Person / Key Account Manager handling Key Accounts for your company
  • Basic Knowledge of what is Key Account Sales
  • Preferably, should have gone through my 'Basic' course posted on Udemy - @ Be a 'Specialist' In Key Account Acquisition and Management
  • Key Account Managers
  • Sales Managers
  • Those who are in any capacity of handling big ticket clients
View More...
  • Section 1 : Introduction ! 2 Lectures 00:08:02

    • Lecture 1 :
    • Lecture 2 :
    • Introduction to KAM and Its Importance
  • Section 2 : The KAM Process 4 Lectures 00:20:00

    • Lecture 1 :
    • Transition From KAM to KAP
    • Lecture 2 :
    • Case Study – Where did they go wrong?
    • Lecture 3 :
    • Case Study Discussion and Answer
    • Lecture 4 :
    • Preparations Before Going For KA
  • Section 3 : Market Mapping And Client Acquisition 2 Lectures 00:09:26

    • Lecture 1 :
    • Setting Objectives Before Acquiring Key Account
    • Lecture 2 :
    • Key Account / Prospect Mapping Quarter wise
  • Section 4 : New Market Study and Development Indicators 1 Lectures 00:04:05

    • Lecture 1 :
    • Matrix of Market Study Post Mapping
  • Section 5 : Key Account Retention/ Relationship Strategies 2 Lectures 00:10:35

    • Lecture 1 :
    • 3X3 Matrix of Key Account Retention/ Relationship Strategies - Do's and Dont's
    • Lecture 2 :
    • Designate Key Account Review Committee
  • Section 6 : Case Study - ABB & Caterpllar Case (Drawn from Google) 2 Lectures 00:15:15

    • Lecture 1 :
    • Case Study - ABB & Caterpillar Case of G.A.M. Clash
    • Lecture 2 :
    • Discussion on Case Study - ABB & Caterpillar Case of G.A.M. Clash
  • Section 7 : E.R.V. vs. N.C.A. - Maintain the Ratio Judiciously 1 Lectures 00:05:24

    • Lecture 1 :
    • E.R.V. vs. N.C.A. - Meaning & Importance
  • Section 8 : Appetite for Eating the 'WHOLE' Pie! 2 Lectures 00:13:17

    • Lecture 1 :
    • Practical Tip on eating in to competitor's share in market
    • Lecture 2 :
    • Conclusion - Ultimate Aim of KAM
  • Section 9 : Quiz & Conclusion 1 Lectures

    • Lecture 1 :
    • Final Quiz
  • Section 10 : Summary and Closure 1 Lectures 00:02:53

    • Lecture 1 :
    • Summary and Closure
  • How do i access the course after purchase?

    It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time.
  • Are these video based online self-learning courses?

    Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
  • Can i play & pause the course as per my convenience?

    Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
  • How do i contact the instructor for any doubts or questions?

    Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
  • Do i need a pc to access the course or can i do it on mobile & tablet as well?

    Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
  • Do i get any certificate for the courses?

    Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
  • For how long can i access my course on the platform?

    You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions.
  • Is there any free trial?

    Currently, we do not offer any free trial.
  • Can i cancel anytime?

    Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?

226606 Course Views

4 Courses

Passion and Quality in work is the key to a successful professional. As a trainer, this is of prime importance to me. A knowledgeable Soft Skills International Trainer having a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. A management graduate from Kirloskar Institute of Management with 16 years of total work experience with 10 years in Training & Development. Have served as Regional Training Manager (Delhi) in ICICI Bank Ltd. A renowned International trainer who has also authored couple of books on sales. I have conducted more than 1500 classroom sessions so far and have trained more than 25,000 professionals on various business management topics. On various soft skills and behavioural topics, I have conducted training programs for 215 different companies in 22 different sectors of corporate world in countires like India, Dubai, Oman, Bhutan and Nepal. I am a double PhD. holder and have also done PGDM in Marketing.
View More...
  • Unmatched Variety and Value!
    Learnfly's monthly subscription offers unlimited access to a vast range of courses. Affordable pricing, compared to competitors, makes it the ultimate choice for continuous learning.
    Jessica M.

    4.7

    JM
  • Top-Notch Quality, Affordable Rates!
    High-quality courses with certified instructors make Learnfly stand out. The affordable pricing is a game-changer for those seeking premium education.
    Alex P.

    4.5

    AP
  • Certified Excellence Every Time!
    Learnfly's courses, taught by certified instructors, ensure top-notch learning experiences. The course completion certificates add significant value to one's skill set.
    Sarah R.

    4.3

    SR
  • Round-the-Clock Support!
    Learnfly goes the extra mile with 24/7 course support. Their dedication to helping students succeed is commendable.
    Ryan K.

    4.1

    RK
  • Learn Anywhere, Anytime!
    Whether on mobile, PC, or tablet, Learnfly's platform offers flexibility. Learning on the go has never been easier.
    Emily S.

    4.7

    ES
  • Job-Ready Skills!
    Learnfly's job-oriented courses equip learners with practical skills for the workplace. An investment in career growth!
    Jake M.

    4.2

    JM
  • Budget-Friendly Brilliance!
    Learnfly's pricing is a steal for the quality and variety of courses offered. Quality education without breaking the bank.
    Olivia T.

    4.5

    OT
  • Instructor Excellence Unleashed!
    Learn from the best with Learnfly's certified instructors. The platform ensures that knowledge is imparted by industry experts.
    Daniel L.

    4.0

    DL
  • Achievement Unlocked!
    Learnfly not only offers courses but also recognizes your efforts with course completion certificates. A sense of accomplishment with every course finished.
    Maya H.

    4.6

    MH
  • Learning Revolution!
    Learnfly's platform is a revolution in education. Access to unlimited courses at affordable rates is a game-changer.
    Ethan W.

    4.7

    EW
  • marketing-fundamentals-5-pillars-learn-apply-earn

    Marketing Fundamentals - 5 Pillars ...

    By : Vladimir Raykov

    Lectures 36 All Level 2:0:27
  • amazon-ec2-for-digital-marketers-in-1-hour

    Amazon EC2 for Digital Marketers in...

    By : Hasan Aboul Hasan

    Lectures 19 Beginner 0:48:26
  • key-account-management-basic

    Key Account Management (Basic)

    By : Dr. Abhishek Tiwari

    Lectures 21 All Level 1:34:21
  • intro-to-marketing-for-small-businesses-course

    Intro To Marketing For Small Busine...

    By : Nour Boustani

    Lectures 10 All Level 2:47:32
  • seth-godin-on-presenting-to-persuade

    Seth Godin on Presenting to Persuad...

    By : Seth Godin

    Lectures 1 All Level 0:0:0
  • neuromarketing-understand-your-sub-conscious

    NeuroMarketing : Understand Your Su...

    By : Gaurav T

    Lectures 7 All Level 0:23:8

Students learning on Learnfly works with Fortune 500 companies around the globe.

Sign Up & Start Learning
By signing up, you agree to our Terms of Use and Privacy Policy
Reset Password
Enter your email address and we'll send you a link to reset your password.