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Browse CoursesExplore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
By : Aparna Gaikwad
Leveraging Generative AI With AI Tools & Prompts For Biz Owners, Marketers, Conte...
4.3 264
106 lectures All Level
By : Nancy Mouton NYNCA
Your Ultimate Playbook for Effective Digital Marketing Strategies – No Experience R...
4.8 180
2:55:38 hrs 6 lectures All Level
By : Omolu Osivue Christopher
Unlock the Power of ChatGPT to Transform Your Digital Marketing Strategies and Boost ...
4.8 460
2:17:24 hrs 18 lectures All Level
By : Delaram Garshasbi
I will teach you how to easily create forms and quizzes in Microsoft Forms with AI an...
4.4 1030
1:43:36 hrs 37 lectures All Level
By : Girard Boakye-Yiadom
Gain insight into the various digital marketing channels and understand how digital m...
4.8 572
16 lectures Beginner Level
By : Mohamed Hafis
Learn Niche Marketing and Make Passive Income...
4.1 727
10 lectures All Level
By : Yasir Ahmed, M.B.A
Tutorial to appear on Google Maps & Organic Search Listing - Free Website - SEO - Dig...
4.8 759
10 lectures All Level
By : Yasir Ahmed, M.B.A
Find trendy products to sell for your ecommerce stores for free...
4.8 812
5 lectures All Level
By : Yasir Ahmed, M.B.A
Build Your brand with Instagram Marketing & get customers organically & with paid ads...
4 715
3:19:7 hrs 29 lectures All Level
By : Richard Andersone BCA
Podcasting Beginners Guide...
4 569
11 lectures Beginner Level
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Digital marketing encompasses all online efforts to promote products or services, leveraging digital channels such as websites, social media, search engines, email, and more. It aims to connect with and influence a target audience through various online platforms.
Digital marketing uses online channels, analytics, and data-driven strategies to reach a specific audience, whereas traditional marketing relies on offline channels like TV, radio, and print. Digital marketing provides more targeted and measurable approaches.
Key components include Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Pay-Per-Click (PPC) advertising, and Analytics. A comprehensive strategy integrates these components for a cohesive online presence.
Social Media Marketing involves promoting products or services on social media platforms to increase brand awareness, engagement, and drive traffic. It allows businesses to interact directly with their audience and build a community around their brand.
Content Marketing involves creating and distributing valuable, relevant content to attract and engage a target audience. It aims to build trust and authority, driving customer loyalty and conversions.