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What you'll learn?
- How to use the Google Ads to drive traffic and sales for your business
- Understand the main campaign types
- Track your performance and understand key metrics
- Launch successful Google Ads campaigns
- Create your first Google Ads campaign
- Optimise you campaigns for best performance
Course Overview
Learn how to promote your business using Google Ads – the world's leading online advertising platform and a great opportunity for entrepreneurs.
Use Google Ads to promote your business and boost your income. You don't need any prior knowledge of online advertising or technical skills - if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
Account setup
Setting goals and objectives
Search Campaigns
Display Campaigns
Shopping Campaigns
Google Merchant centre
Reporting and Metrics
Targeting
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:
Select the right campaign type for your objectives
Create successful Google Ads campaigns
Target your ads effectively
Create compelling Ads
Understand key metrics and generate product reports
Optimise your ads for better performance
This course distils the instructor's enormous experience in online advertising and eCommerce 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Pre-requisites
- No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
- A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Target Audience
- This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
- This course includes downloadable guides which are a great reference for sellers of all abilities.
Curriculum 37 Lectures 03:37:38
-
Section 1 : Introduction to Google Ads
- Lecture 2 :
- Why Paid Search
- Lecture 3 :
- Search Engine Marketing Search Engine Optimisation and Paid Search
- Lecture 4 :
- Intro to Google Ads
-
Section 2 : Google Ads Basics
- Lecture 1 :
- Google Account Settings
- Lecture 2 :
- Ad Auction And Ranking
- Lecture 3 :
- Bidding strategies
- Lecture 4 :
- Budgets
-
Section 3 : Creating Google Ads campaigns
- Lecture 1 :
- Google Ads Campaign types
- Lecture 2 :
- Choosing Campaign objectives
- Lecture 3 :
- Ad account structure
- Lecture 4 :
- Campaign Settings
- Lecture 5 :
- Targeting options
-
Section 4 : Search Ads
- Lecture 1 :
- Creating Search Ads
- Lecture 2 :
- Writing successful text ads
- Lecture 3 :
- Keyword Research
- Lecture 4 :
- Keyword Planner
- Lecture 5 :
- Keyword Matching
- Lecture 6 :
- Dynamic Search Ads
- Lecture 7 :
- Optimising Search Ads
-
Section 5 : Display Ads
- Lecture 1 :
- Display Ads - Intro
- Lecture 2 :
- Creating Display Ads
- Lecture 3 :
- Optimising display ads
-
Section 6 : Google Shopping Ads
- Lecture 1 :
- Google Shopping Ads Intro
- Lecture 2 :
- Google Merchant Centre Introduction
- Lecture 3 :
- Optimising feed
- Lecture 4 :
- Merchant centre settings
- Lecture 5 :
- Creating Google shopping campaigns
- Lecture 6 :
- Optimising Google shopping
-
Section 7 : Reporting and Analytics
- Lecture 1 :
- Important Metrics
- Lecture 2 :
- Insights
- Lecture 3 :
- Reports
- Lecture 4 :
- Dashboards
- Lecture 5 :
- Conversion tracking
-
Section 8 : Tools
- Lecture 1 :
- Google ads editor
- Lecture 2 :
- Shared Libraries
-
Section 9 : Performance Max Campaigns: Google Ads Quick Star
- Lecture 1 :
- Performance Max
Our learners work at
Frequently Asked Questions
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How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time. -
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on. -
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want. -
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly. -
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Yes. Once you complete any course on our platform along with provided assessments by the instructor, you will be eligble to get certificate of course completion.
-
For how long can i access my course on the platform?
You require an active subscription to access courses on our platform. If your subscription is active, you can access any course on our platform with no restrictions. -
Is there any free trial?
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Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?
Instructor
3302 Course Views
6 Courses
Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.
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