2024 MailChimp Email Marketing Masterclass for eCommerce

Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce

Created by : Rated :4.5 606 views

Last Updated: 2024-05-10 11:05:12 English Course Type: Self Learning

Set up and authenticate your own branded email sending domain
Maximising email deliverability and avoiding Spam folder
Create popular email automations to drive repeat purchases
Email writing and design best practice
Key email metrics and reporting
Email segmenting and tagging
Creating and organising your MailChimp audience
Using third party integrations including Shopify

Send email marketing campaigns using MailChimp – the world's leading email marketing platform and a great opportunity for entrepreneurs.

Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

Maximising email deliverability

Use and authenticate your own domain for email marketing

Implement popular email automation

Email content and design best practice

Reporting and metrics

Third-party integrations including Shopify

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:

Collect emails and build your list

Segment your listing using tags

Create email marketing campaigns using MailChimp

Create emails which drive traffic and convert

Integrate your MailChimp with Shopify

Use analytics to understand your performance

This course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Section 1 : Introduction 2 Lectures 00:07:12
Lecture 1 :
Course Introduction Preview
Lecture 2 :
Why Email Marketing
Section 2 : Email Deliverability 3 Lectures 00:13:04
Lecture 1 :
Email Deliverability
Lecture 2 :
Email Delivery Best Practices
Lecture 3 :
MailChimp Email Domain Authentication
Section 3 : Integrating Mailchimp with your website 2 Lectures 00:06:54
Lecture 1 :
MailChimp <> WordPress integration
Lecture 2 :
MailChimp <> Shopify integration
Section 4 : Building & organising your email list 8 Lectures 00:41:16
Lecture 1 :
Collecting Emails
Lecture 2 :
Audiences in Mailchimp
Lecture 3 :
Audience Dashboard and Settings
Lecture 4 :
Audience Inbox
Lecture 5 :
MailChimp embedded forms
Lecture 6 :
Pop up forms
Lecture 7 :
Landing Pages
Lecture 8 :
Organising your Mailchimp Audience with Segments, Tags & Groups
Section 5 : Creating Email Campaigns 5 Lectures 00:25:26
Lecture 1 :
Email Campaign Best Practices
Lecture 2 :
Email Copy Best Practice
Lecture 3 :
Email Design Best Practice
Lecture 4 :
Creating a Campaign in MailChimp
Lecture 5 :
MailChimp Campaign manager
Section 6 : Email Journeys 2 Lectures 00:10:49
Lecture 1 :
Introduction to Email Journeys (a.k.a. Automations)
Lecture 2 :
Creating MailChimp Email Journeys
Section 7 : Monitoring Email Marketing Performance 5 Lectures 00:18:33
Lecture 1 :
Email Marketing Metrics
Lecture 2 :
Email Dashboard
Lecture 3 :
Audience Analytics
Lecture 4 :
Email Reports
Lecture 5 :
Custom Reports
Section 8 : Resources 1 Lectures
Lecture 1 :
Resources

How do i access the course after purchase?
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Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
Do i need a pc to access the course or can i do it on mobile & tablet as well?
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Trevor Ginn,

3495 Course Views

6 Courses

Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.