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Browse CoursesGoogle Analytics is a web analytics service that tracks and reports website and app data. It provides insights into user behavior, traffic sources, and conversion metrics, helping businesses understand and optimize their online performance for informed decision-making.
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Google Analytics is a web analytics service provided by Google that helps businesses track and analyze website traffic. It offers insights into user behavior, site performance, and the effectiveness of online marketing efforts.
Google Analytics enables businesses to understand how users interact with their websites. It provides valuable data on user demographics, traffic sources, page views, and conversion metrics, helping optimize website performance and marketing strategies.
Setting up Google Analytics involves creating an account, obtaining a tracking code, and embedding it into your website. This code allows Google Analytics to collect data and generate reports on user activity, helping you make informed decisions based on real-time insights.
Google Analytics tracks a range of metrics, including website traffic, bounce rate, average session duration, conversion rates, and sources of traffic. These metrics help businesses assess the effectiveness of their online presence and marketing efforts.
Utilize Google Analytics to identify high-performing pages, understand user journeys, and pinpoint areas for improvement. Analyze conversion funnels, experiment with A/B testing, and leverage audience insights to make data-driven decisions that enhance the overall user experience and achieve business goals.