2024 Search Engine Optimisation: Grow Free Google SEO Traffic

Complete Guide to SEO including On-Page, Off-Page, Technical, Link Building, Local & Google Search Console

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Last Updated: 2024-05-01 05:05:14 English Course Type: Self Learning

Understand how search engines work including crawling, indexing and ranking
Learn how to use Google Search Console to monitor search engine performance and identify errors
Research keywords the most appropriate keywords for which to optimise your site
The importance of link building and link building strategies
Local SEO: Driving traffic to your local business
Monitoring keyword performance
Black Hat and What Hat SEO. Avoiding falling foul of Google's rules
Technical SEO: Configuring your website to maximise search engine performance
On-Page SEO: How to write optimise content

Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:

Understand how Search Engines work, including crawling, indexing and ranking

Identify the best links for your business and start a link-building campaign

Avoid breaking Google’s rules

Optimise your site for search (Technical SEO)

Research and identify the best keywords for your business

Identify the different elements of an HTML page and how they contribute to your performance

Create Search Engine Optimised Content (On-Page)

Track your performance using Google Search Console and fix errors

Monitor your natural search performance

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises of 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:

Ensure your site setup will maximise performance

Select the right keywords for your business

Create Search Engine Optimised content

Launch a link-building campaign

Optimise your business for local search

This course distils the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.

No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

This course is suitable people who are new to SEO (Search Engine Optimisation), but will also be of interest to website owners who are looking to improve their organic traffic.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Section 1 : Introduction 4 Lectures 00:18:08
Lecture 1 :
Course Introduction Preview
Lecture 2 :
Why SEO
Lecture 3 :
Anatomy of the Search Engine Result Page(SERP)
Lecture 4 :
Natural Search vs Paid Search
Section 2 : How Search Engines work 2 Lectures 00:11:39
Lecture 1 :
Indexing and Crawling
Lecture 2 :
Ranking
Section 3 : Elements of Search Engine Optimisation 2 Lectures 00:05:22
Lecture 1 :
Elements of SEO
Lecture 2 :
Black Hat vs White Hat SEO
Section 4 : Technical SEO 3 Lectures 00:20:01
Lecture 1 :
Maximising index inclusion
Lecture 2 :
Domain, brand and Spam ranking factors
Lecture 3 :
Technical SEO - Site Configuration
Section 5 : On Page SEO 3 Lectures 00:32:23
Lecture 1 :
What is On-Page SEO
Lecture 2 :
Keyword Research
Lecture 3 :
Creating Optimised Content
Section 6 : Off Site SEO 4 Lectures 00:29:55
Lecture 1 :
What is Off-Page SEO
Lecture 2 :
Link Building & Why it is important
Lecture 3 :
Link Building Strategies
Lecture 4 :
Local SEO
Section 7 : Google Search Console 2 Lectures 00:02:57
Lecture 1 :
How to use Google Search Console
Lecture 2 :
Monitoring Keyword Ranking

How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time.
Are these video based online self-learning courses?
Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic.
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on.
How do i contact the instructor for any doubts or questions?
Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want.
Do i need a pc to access the course or can i do it on mobile & tablet as well?
Brilliant question? Isn't it? You can access the courses on any device like PC, Mobile, Tablet & even on a smart tv. For mobile & a tablet you can download the Learnfly android or an iOS app. If mobile app is not available in your country, you can access the course directly by visting our website, its fully mobile friendly.
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Is there any free trial?
Currently, we do not offer any free trial.
Can i cancel anytime?
Yes, you can cancel your subscription at any time. Your subscription will auto-renew until you cancel, but why would you want to?

Trevor Ginn,

3496 Course Views

6 Courses

Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.