2024 Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads

Complete guide to Selling on Amazon Seller Central inc. FBA, FBM, Product Creation, Amazon PPC, Orders & Pricing

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Last Updated: 2024-05-10 10:05:10 English Course Type: Self Learning

How to use the Amazon platform to build a successful international ecommerce business.
Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
How to register your brand for Brand Registry.
Understanding how Amazon search works and how to optimise your listings.
Learn how to create listings what convert quickly and efficiently.
Research the best keywords for your product to drive sales.
Optimising pricing and winning the Buy Box.
Create your first FBA shipment from start to finish.
Manage your orders and deal with customers.
Keep on top of seller performance metrics such as Order Defect Rate.
Understand how to use Amazon's Sponsored product programme.
Boost your business sales through Amazon business.
How to use Amazon to reach customer across the world.

Learn how to make the most of selling on Amazon – the world’s largest online marketplace and an unparalleled opportunity for entrepreneurs.

Start an Amazon business and boost your income, or escape the 9-to-5! You don't need any prior knowledge of Amazon or any technical skills - if you can use a web browser, you are good to go!!

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an Amazon business that sells over $ 3 million/year. Trevor Ginn has over 10 years of experience selling on Amazon. He will show you how to:

Open an Amazon account

Create optimised Amazon listings which convert

Get to the top of Amazon search results (Amazon SEO)

Set up Fulfilled by Amazon (FBA) and create your first shipment

Manage orders

Monitor your performance metrics

Run a successful Amazon sponsored product (PPC) campaign

Expand internationally

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

If you are an Amazon newbie looking to take your first step to financial independence or an experienced Amazon seller looking to improve your sales, this course is for you. You will learn about selling on Amazon from start to finish. The course comprises 17 detailed sections, each of which tackles an aspect of the Amazon selling platform. In the end you will be able to:

Create new products with keyword-rich content.

Optimise your products for performance in Amazon search

Advertise products using Amazon Sponsored Products

Replenish inventory by shipping to an Amazon fulfilment centre

Manage customers and orders and maintain a great feedback score

This course distils the instructor’s enormous experience of Amazon and selling online into 70+ digestible lessons. He is always happy to answer emailed questions and loves hearing from students.

No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Section 1 : Introduction 2 Lectures 00:06:58
Lecture 1 :
Course's Introduction Preview
Lecture 2 :
Roadmap for starting an Amazon Business
Section 2 : Starting your Amazon Business 6 Lectures 00:23:32
Lecture 1 :
Branding for your Amazon Business
Lecture 2 :
Researching Products to Sell on Amazon
Lecture 3 :
Amazon Account levels - Standard or Professional
Lecture 4 :
Amazon Referral Fee
Lecture 5 :
Combined North American and EU accounts + single sign on
Lecture 6 :
Account opening requirements
Section 3 : Fulfilment options - FBA, FBM or SFP 4 Lectures 00:06:06
Lecture 1 :
FBM – Benefits and drawbacks
Lecture 2 :
FBA – Benefits and drawbacks
Lecture 3 :
Seller Fulfilled Prime (SFP) - Benefits and drawback
Lecture 4 :
Choosing the right Fulfilment option
Section 4 : Amazon's Product Catalogue and the Product Listing Page 4 Lectures 00:12:26
Lecture 1 :
Amazon's catalogue system
Lecture 2 :
Anatomy of the Amazon product detail page
Lecture 3 :
How Amazon combined product details from different sellers
Lecture 4 :
How to create product listings by catalogue matching
Section 5 : Amazon Search 4 Lectures 00:07:54
Lecture 1 :
What is Amazon Search
Lecture 2 :
Ranking Factors
Lecture 3 :
How Amazon indexes content
Lecture 4 :
Improving.performance
Section 6 : Keyword Research and Optimising Listing Content 3 Lectures 00:19:54
Lecture 1 :
Researching Keywords - Introduction
Lecture 2 :
Researching Keyword using Helium 10
Lecture 3 :
Optimising product listings content
Section 7 : Creating product individually and via flat files 6 Lectures 00:24:57
Lecture 1 :
Creating products on Amazon via product entry form
Lecture 2 :
Downloading the right feed file
Lecture 3 :
Price and quantity file (& inventory loader)
Lecture 4 :
Category specific flat files
Lecture 5 :
Creating Variations
Lecture 6 :
Fixing errors - drafts and selling applications
Section 8 : Pricing 3 Lectures 00:05:56
Lecture 1 :
The Buy Box
Lecture 2 :
Dynamic pricing
Lecture 3 :
Pricing Health, Fix Pricing Errors & Fee Discount
Section 9 : Fulfilled by Merchant (FBM) Shipping Options and Settings 4 Lectures 00:06:09
Lecture 1 :
FBM shipping options
Lecture 2 :
Shipping templates
Lecture 3 :
Listing level shipping settings
Lecture 4 :
Seller Fulfilled Prime (SFP)
Section 10 : Fulfilled By Amazon 7 Lectures 00:27:29
Lecture 1 :
Benefits of FBA
Lecture 2 :
FBA setup
Lecture 3 :
FBA Fees
Lecture 4 :
FBA Fee Reporting
Lecture 5 :
FBA inventory creation
Lecture 6 :
Send/Replenish FBA inventory
Lecture 7 :
Inventory Planning
Section 11 : Reporting 3 Lectures 00:09:08
Lecture 1 :
Payment Reports
Lecture 2 :
Selling Coach
Lecture 3 :
Business Reports
Section 12 : Managing Orders 3 Lectures 00:06:14
Lecture 1 :
Order Management
Lecture 2 :
Managing Returns
Lecture 3 :
Customer messages
Section 13 : Seller Performance 4 Lectures 00:04:38
Lecture 1 :
Amazon Seller Feedback
Lecture 2 :
A-Z claims
Lecture 3 :
Order Defect Rate
Lecture 4 :
Other performance Measures
Section 14 : Amazon for business 1 Lectures 00:02:55
Lecture 1 :
Amazon Business Programme overview
Section 15 : Growing your sales 3 Lectures 00:10:02
Lecture 1 :
Deals
Lecture 2 :
Vouchers
Lecture 3 :
Promotions
Section 16 : Amazon Sponsored Products 8 Lectures 00:43:39
Lecture 1 :
Amazon Sponsored Product and Sponsored Brands
Lecture 2 :
Ad objective and measurements
Lecture 3 :
Targeting and keyword matching types
Lecture 4 :
Amazon Sponsored Product Ads
Lecture 5 :
Amazon Sponsored Brands Ads
Lecture 6 :
Organising campaigns
Lecture 7 :
Reporting
Lecture 8 :
Optimising campaigns
Section 17 : Your Brand on Amazon 4 Lectures 00:13:42
Lecture 1 :
Registering a brand with Amazon Brand Registry
Lecture 2 :
Brand Registry features
Lecture 3 :
Branded Storefronts
Lecture 4 :
A+ Content
Section 18 : Expanding internationally 5 Lectures 00:07:42
Lecture 1 :
Amazon's International sites
Lecture 2 :
Expand Globally tool
Lecture 3 :
Create international listings
Lecture 4 :
Pan European FBA
Lecture 5 :
International customer service
Section 19 : Wrapping Up! 1 Lectures 00:00:53
Lecture 1 :
Congratulations

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Trevor Ginn,

3500 Course Views

6 Courses

Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.