This plan includes
- Limited free courses access
- Play & Pause Course Videos
- Video Recorded Lectures
- Learn on Mobile/PC/Tablet
- Quizzes and Real Projects
- Lifetime Course Certificate
- Email & Chat Support
What you'll learn?
- How to use the Amazon platform to build a successful international ecommerce business.
- Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
- How to register your brand for Brand Registry.
- Understanding how Amazon search works and how to optimise your listings.
- Learn how to create listings what convert quickly and efficiently.
- Research the best keywords for your product to drive sales.
- Optimising pricing and winning the Buy Box.
- Create your first FBA shipment from start to finish.
- Manage your orders and deal with customers.
- Keep on top of seller performance metrics such as Order Defect Rate.
- Understand how to use Amazon's Sponsored product programme.
- Boost your business sales through Amazon business.
- How to use Amazon to reach customer across the world.
Course Overview
Pre-requisites
- No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
- A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Target Audience
- This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales.
- This course includes downloadable guides which are a great reference for sellers of all abilities.
Curriculum 75 Lectures 04:00:14
-
Section 1 : Introduction
- Lecture 2 :
- Roadmap for starting an Amazon Business
-
Section 2 : Starting your Amazon Business
- Lecture 1 :
- Branding for your Amazon Business
- Lecture 2 :
- Researching Products to Sell on Amazon
- Lecture 3 :
- Amazon Account levels - Standard or Professional
- Lecture 4 :
- Amazon Referral Fee
- Lecture 5 :
- Combined North American and EU accounts + single sign on
- Lecture 6 :
- Account opening requirements
-
Section 3 : Fulfilment options - FBA, FBM or SFP
- Lecture 1 :
- FBM – Benefits and drawbacks
- Lecture 2 :
- FBA – Benefits and drawbacks
- Lecture 3 :
- Seller Fulfilled Prime (SFP) - Benefits and drawback
- Lecture 4 :
- Choosing the right Fulfilment option
-
Section 4 : Amazon's Product Catalogue and the Product Listing Page
- Lecture 1 :
- Amazon's catalogue system
- Lecture 2 :
- Anatomy of the Amazon product detail page
- Lecture 3 :
- How Amazon combined product details from different sellers
- Lecture 4 :
- How to create product listings by catalogue matching
-
Section 5 : Amazon Search
- Lecture 1 :
- What is Amazon Search
- Lecture 2 :
- Ranking Factors
- Lecture 3 :
- How Amazon indexes content
- Lecture 4 :
- Improving.performance
-
Section 6 : Keyword Research and Optimising Listing Content
- Lecture 1 :
- Researching Keywords - Introduction
- Lecture 2 :
- Researching Keyword using Helium 10
- Lecture 3 :
- Optimising product listings content
-
Section 7 : Creating product individually and via flat files
- Lecture 1 :
- Creating products on Amazon via product entry form
- Lecture 2 :
- Downloading the right feed file
- Lecture 3 :
- Price and quantity file (& inventory loader)
- Lecture 4 :
- Category specific flat files
- Lecture 5 :
- Creating Variations
- Lecture 6 :
- Fixing errors - drafts and selling applications
-
Section 8 : Pricing
- Lecture 1 :
- The Buy Box
- Lecture 2 :
- Dynamic pricing
- Lecture 3 :
- Pricing Health, Fix Pricing Errors & Fee Discount
-
Section 9 : Fulfilled by Merchant (FBM) Shipping Options and Settings
- Lecture 1 :
- FBM shipping options
- Lecture 2 :
- Shipping templates
- Lecture 3 :
- Listing level shipping settings
- Lecture 4 :
- Seller Fulfilled Prime (SFP)
-
Section 10 : Fulfilled By Amazon
- Lecture 1 :
- Benefits of FBA
- Lecture 2 :
- FBA setup
- Lecture 3 :
- FBA Fees
- Lecture 4 :
- FBA Fee Reporting
- Lecture 5 :
- FBA inventory creation
- Lecture 6 :
- Send/Replenish FBA inventory
- Lecture 7 :
- Inventory Planning
-
Section 11 : Reporting
- Lecture 1 :
- Payment Reports
- Lecture 2 :
- Selling Coach
- Lecture 3 :
- Business Reports
-
Section 12 : Managing Orders
- Lecture 1 :
- Order Management
- Lecture 2 :
- Managing Returns
- Lecture 3 :
- Customer messages
-
Section 13 : Seller Performance
- Lecture 1 :
- Amazon Seller Feedback
- Lecture 2 :
- A-Z claims
- Lecture 3 :
- Order Defect Rate
- Lecture 4 :
- Other performance Measures
-
Section 14 : Amazon for business
- Lecture 1 :
- Amazon Business Programme overview
-
Section 15 : Growing your sales
- Lecture 1 :
- Deals
- Lecture 2 :
- Vouchers
- Lecture 3 :
- Promotions
-
Section 16 : Amazon Sponsored Products
- Lecture 1 :
- Amazon Sponsored Product and Sponsored Brands
- Lecture 2 :
- Ad objective and measurements
- Lecture 3 :
- Targeting and keyword matching types
- Lecture 4 :
- Amazon Sponsored Product Ads
- Lecture 5 :
- Amazon Sponsored Brands Ads
- Lecture 6 :
- Organising campaigns
- Lecture 7 :
- Reporting
- Lecture 8 :
- Optimising campaigns
-
Section 17 : Your Brand on Amazon
- Lecture 1 :
- Registering a brand with Amazon Brand Registry
- Lecture 2 :
- Brand Registry features
- Lecture 3 :
- Branded Storefronts
- Lecture 4 :
- A+ Content
-
Section 18 : Expanding internationally
- Lecture 1 :
- Amazon's International sites
- Lecture 2 :
- Expand Globally tool
- Lecture 3 :
- Create international listings
- Lecture 4 :
- Pan European FBA
- Lecture 5 :
- International customer service
-
Section 19 : Wrapping Up!
- Lecture 1 :
- Congratulations
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Frequently Asked Questions
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How do i access the course after purchase?
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Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
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