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What you'll learn?
- How to use the Amazon platform to build a successful international ecommerce business.
- Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
- How to register your brand for Brand Registry.
- Understanding how Amazon search works and how to optimise your listings.
- Learn how to create listings what convert quickly and efficiently.
- Research the best keywords for your product to drive sales.
- Optimising pricing and winning the Buy Box.
- Create your first FBA shipment from start to finish.
- Manage your orders and deal with customers.
- Keep on top of seller performance metrics such as Order Defect Rate.
- Understand how to use Amazon's Sponsored product programme.
- Boost your business sales through Amazon business.
- How to use Amazon to reach customer across the world.
Course Overview
Learn how to make the most of selling on Amazon – the world’s largest online marketplace and an unparalleled opportunity for entrepreneurs.
Start an Amazon business and boost your income, or escape the 9-to-5! You don't need any prior knowledge of Amazon or any technical skills - if you can use a web browser, you are good to go!!
This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an Amazon business that sells over $ 3 million/year. Trevor Ginn has over 10 years of experience selling on Amazon. He will show you how to:
Open an Amazon account
Create optimised Amazon listings which convert
Get to the top of Amazon search results (Amazon SEO)
Set up Fulfilled by Amazon (FBA) and create your first shipment
Manage orders
Monitor your performance metrics
Run a successful Amazon sponsored product (PPC) campaign
Expand internationally
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
If you are an Amazon newbie looking to take your first step to financial independence or an experienced Amazon seller looking to improve your sales, this course is for you. You will learn about selling on Amazon from start to finish. The course comprises 17 detailed sections, each of which tackles an aspect of the Amazon selling platform. In the end you will be able to:
Create new products with keyword-rich content.
Optimise your products for performance in Amazon search
Advertise products using Amazon Sponsored Products
Replenish inventory by shipping to an Amazon fulfilment centre
Manage customers and orders and maintain a great feedback score
This course distils the instructor’s enormous experience of Amazon and selling online into 70+ digestible lessons. He is always happy to answer emailed questions and loves hearing from students.
Pre-requisites
- No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
- A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Target Audience
- This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales.
- This course includes downloadable guides which are a great reference for sellers of all abilities.
Curriculum 75 Lectures 04:00:14
-
Section 1 : Introduction
- Lecture 2 :
- Roadmap for starting an Amazon Business
-
Section 2 : Starting your Amazon Business
- Lecture 1 :
- Branding for your Amazon Business
- Lecture 2 :
- Researching Products to Sell on Amazon
- Lecture 3 :
- Amazon Account levels - Standard or Professional
- Lecture 4 :
- Amazon Referral Fee
- Lecture 5 :
- Combined North American and EU accounts + single sign on
- Lecture 6 :
- Account opening requirements
-
Section 3 : Fulfilment options - FBA, FBM or SFP
- Lecture 1 :
- FBM – Benefits and drawbacks
- Lecture 2 :
- FBA – Benefits and drawbacks
- Lecture 3 :
- Seller Fulfilled Prime (SFP) - Benefits and drawback
- Lecture 4 :
- Choosing the right Fulfilment option
-
Section 4 : Amazon's Product Catalogue and the Product Listing Page
- Lecture 1 :
- Amazon's catalogue system
- Lecture 2 :
- Anatomy of the Amazon product detail page
- Lecture 3 :
- How Amazon combined product details from different sellers
- Lecture 4 :
- How to create product listings by catalogue matching
-
Section 5 : Amazon Search
- Lecture 1 :
- What is Amazon Search
- Lecture 2 :
- Ranking Factors
- Lecture 3 :
- How Amazon indexes content
- Lecture 4 :
- Improving.performance
-
Section 6 : Keyword Research and Optimising Listing Content
- Lecture 1 :
- Researching Keywords - Introduction
- Lecture 2 :
- Researching Keyword using Helium 10
- Lecture 3 :
- Optimising product listings content
-
Section 7 : Creating product individually and via flat files
- Lecture 1 :
- Creating products on Amazon via product entry form
- Lecture 2 :
- Downloading the right feed file
- Lecture 3 :
- Price and quantity file (& inventory loader)
- Lecture 4 :
- Category specific flat files
- Lecture 5 :
- Creating Variations
- Lecture 6 :
- Fixing errors - drafts and selling applications
-
Section 8 : Pricing
- Lecture 1 :
- The Buy Box
- Lecture 2 :
- Dynamic pricing
- Lecture 3 :
- Pricing Health, Fix Pricing Errors & Fee Discount
-
Section 9 : Fulfilled by Merchant (FBM) Shipping Options and Settings
- Lecture 1 :
- FBM shipping options
- Lecture 2 :
- Shipping templates
- Lecture 3 :
- Listing level shipping settings
- Lecture 4 :
- Seller Fulfilled Prime (SFP)
-
Section 10 : Fulfilled By Amazon
- Lecture 1 :
- Benefits of FBA
- Lecture 2 :
- FBA setup
- Lecture 3 :
- FBA Fees
- Lecture 4 :
- FBA Fee Reporting
- Lecture 5 :
- FBA inventory creation
- Lecture 6 :
- Send/Replenish FBA inventory
- Lecture 7 :
- Inventory Planning
-
Section 11 : Reporting
- Lecture 1 :
- Payment Reports
- Lecture 2 :
- Selling Coach
- Lecture 3 :
- Business Reports
-
Section 12 : Managing Orders
- Lecture 1 :
- Order Management
- Lecture 2 :
- Managing Returns
- Lecture 3 :
- Customer messages
-
Section 13 : Seller Performance
- Lecture 1 :
- Amazon Seller Feedback
- Lecture 2 :
- A-Z claims
- Lecture 3 :
- Order Defect Rate
- Lecture 4 :
- Other performance Measures
-
Section 14 : Amazon for business
- Lecture 1 :
- Amazon Business Programme overview
-
Section 15 : Growing your sales
- Lecture 1 :
- Deals
- Lecture 2 :
- Vouchers
- Lecture 3 :
- Promotions
-
Section 16 : Amazon Sponsored Products
- Lecture 1 :
- Amazon Sponsored Product and Sponsored Brands
- Lecture 2 :
- Ad objective and measurements
- Lecture 3 :
- Targeting and keyword matching types
- Lecture 4 :
- Amazon Sponsored Product Ads
- Lecture 5 :
- Amazon Sponsored Brands Ads
- Lecture 6 :
- Organising campaigns
- Lecture 7 :
- Reporting
- Lecture 8 :
- Optimising campaigns
-
Section 17 : Your Brand on Amazon
- Lecture 1 :
- Registering a brand with Amazon Brand Registry
- Lecture 2 :
- Brand Registry features
- Lecture 3 :
- Branded Storefronts
- Lecture 4 :
- A+ Content
-
Section 18 : Expanding internationally
- Lecture 1 :
- Amazon's International sites
- Lecture 2 :
- Expand Globally tool
- Lecture 3 :
- Create international listings
- Lecture 4 :
- Pan European FBA
- Lecture 5 :
- International customer service
-
Section 19 : Wrapping Up!
- Lecture 1 :
- Congratulations
Our learners work at
Frequently Asked Questions
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How do i access the course after purchase?
It's simple. When you sign up, you'll immediately have unlimited viewing of thousands of expert courses, paths to guide your learning, tools to measure your skills and hands-on resources like exercise files. There’s no limit on what you can learn and you can cancel at any time. -
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Yes. All of the courses comes with online video based lectures created by certified instructors. Instructors have crafted these courses with a blend of high quality interactive videos, lectures, quizzes & real world projects to give you an indepth knowledge about the topic. -
Can i play & pause the course as per my convenience?
Yes absolutely & thats one of the advantage of self-paced courses. You can anytime pause or resume the course & come back & forth from one lecture to another lecture, play the videos mulitple times & so on. -
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Most of these courses have general questions & answers already covered within the course lectures. However, if you need any further help from the instructor, you can use the inbuilt Chat with Instructor option to send a message to an instructor & they will reply you within 24 hours. You can ask as many questions as you want. -
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Instructor
3348 Course Views
6 Courses
Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.
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